Brand Description
Downtown Radio is a brand that is synonymous with radio audiences across Northern Ireland. When it signed on air in March 1976 it was already making broadcasting history by becoming the first commercial radio station in Ireland. All through the difficult times of the so called troubles Downtown Radio was there, to this day instilling a real sense of trust with the station’s very loyal audience. Downtown’s audience expect great local content that is relevant to them. The station’s style and attitude delivers to its listeners great adult contemporary music from the 70s to today. Entertainment, companionship and informative, concise news are the brand’s cornerstones.
Platforms
- Downtown Radio (AM and FM)
- Online
- DAB
Audience Profile
Downtown Radio’s audience is primarily 35-54 year olds across Northern Ireland. A typical listener is likely to be female, aged 40 and living mid province. Family plays a large part in this listener’s life and free time centres around this important nucleus. Holidays abroad, clothes and the home are the drivers for this middle income listener.
Location
Downtown Radio, Kiltonga Industrial Estate, Belfast Road, Newtownards, Northern Ireland, BT23 4ES
Telephone: 028 9181 5555
