Brand Description
MFR is the market leading radio station for the north of Scotland, covering the Highlands, Moray and Aberdeenshire – an area the size of Belgium!
MFR provides entertaining local radio that is relevant and engaging to a diverse and widespread audience; which is no mean feat, but is ultimately the key to MFR’s success.
MFR is a strong brand with a loyal audience. MFR represents and unites the north of Scotland like no-one else. MFR is committed to news, sport and the people in our area.
Platforms:
- FM (97.4, 96.6, 96.7, 102.5, 102.8)
- AM (1107)
- Online: www.mfr.co.uk
- DAB
Audience Profile
MFR is a radio station with broad appeal. We target all adults in all age groups, with a core target of 25-44.
Families are important to MFR and our music, presenters and programming reflect this.
Location
MFR, Scorguie Place, Inverness, IV1 1UJ
Telephone: 01463 224433
