Brand Description
Magic is one of the UK’s best known music brands. Listeners are loyal and enjoy Magic’s love of music, familiarity and warmth. Playing a wide range of classic and contemporary hits mixed with entertaining competitions, Magic is guaranteed to lift the listener’s mood and put a smile on their face whenever they tune in.
Magic AM
Magic plays tracks and artists that everyone knows and loves, providing a sing along soundtrack, which is infectious. The audience come to the station for its huge variety of music and the local characters who pull the shows together. Each Magic AM station has its own local breakfast show which provides its listeners with local output.
Magic is a feel good, cool and care-free brand - an oasis of calm in a desert of noise.
Platforms
- Magic 105.4: FM in London/ DAB in15 regions/ Sky, Virgin & Freeview
- Magic AMs
- Magic TV - Sky 363 , Virgin Media 340
- www.magic.co.uk
Audience Profile
Magic 105.4
25-44 year olds with a female bias who appreciate the station for its lack of clutter, consistency and quality programming.
Whilst most media add to the stress of life, Magic offers them welcome respite. They are confident and know their own mind, independent, enviable and have perspective on what really matters. From affluent young professionals to working mums and housewives with families, Magic 105.4 is broad in its appeal.
Magic AMs
45-65 with a female bias.
Magic TV
25-34 with a female bias. The core Magic viewer is a confident individual within the family unit. Whilst most media add to the stress of life, Magic offers them welcome respite. They are comfortable in their own skin; know their own mind; are independent and enviable, have perspective on what really matters: spending time with their family, not sweating the small stuff and enjoying what life has to offer.
Location
Mappin House, 4 Winsley Street, London, W1W 8HF
Telephone: 020 7182 8000
