Brand Description
Launched in 2000, heat is the 'must-have' celebrity weekly. It has defined a generation and set the celebrity agenda for nearly a decade through a relentless urge to innovate, surprise & delight its audience. Whether it’s breaking the latest celebrity news online, to your mobile, on the radio, or delivering unrivalled exclusive access to the world's most famous people in the magazine every week, a heat moment is always an Oh.My.God! moment. heat’s unique sense of humour, obsessive attention to celebrity detail and unshakable dedication to the joy of gossip is what keeps everyone coming back for more – on paper, on air and online.
heat radio
The station is a mix of music and programmes about the thing we’re all obsessed about – celebrities. Broadcast on DAB, Freeview – Channel 714, Online – heatworld.com and whatson.com
Uniquely linked to the irreverent personality of the magazine with a daily celebrity round up in heatworld @6 and with heat’s Executive editor Lucie Cave, in her Saturday show
Playing a high variety of "handbag pop" with everything from Kylie to Cheryl Cole, heat is a non-stop mix of music that makes you want to get up in the morning or stay out late!
Also targets work time listening ( 9am – 5pm) playing 10 songs in a row workdays.
The heat listener is urban, upmarket and intelligent. She is a social butterfly who loves pubbing, clubbing and eating out. She's also a fashion-conscious shopaholic - whether it's clothes, shoes or cosmetics. She is celebrity-mad and likes living the 'Sex And The City' lifestyle – certainly a spender not a saver !
The thing about heat radio is that it's completely different. It's got all the celeb news and latest music as well as very low commercial minutage – we welcome clients to take over the station and harness the massive benefits of the cut through that Advertising Funded Programming provides.
Platforms:
- heat magazine
- heatworld magazine
- heat radio
- heat online: www.heatworld.com
- heat mobile
Follow heatworld on twitter: http://twitter.com/heatworld
Audience Profile
ABC1 women aged 16-35 who are obsessed with celebrity gossip. Typical heat readers are in their mid twenties – social butterflies with a career that’s on the up. They are incredibly entertainment literate: avid cinema-goers, DVD-renters, internet-users, music-lovers, TV-addicts. They are smart and prolific shoppers especially when it comes to beauty & fashion products. In fact, shopping is one of their key precious leisure activities and high street fashion, in particular, is supremely important to them.
Location
heat Magazine
Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG
Telephone: 020 7437 9011
heat Radio
Key 103, Castle Quay, Castlefield, Manchester, M15 4PR
Telephone: 0161 288 5000
