Bauer Media connects and engages 19 million consumers every week with the most influential brands in the UK.
The value of our in-depth understanding of these audiences is reflected in our unrivalled research initiatives. Bauer Media is in a unique position to be able to deliver groundbreaking consumer insight to media professionals, having more market leading brands across a wider breadth of markets than any other media owner.
Bauer Media bridges the insight gap with the battle-tested consumer knowledge that has underpinned its own success in fierce consumer markets, and from an advertising standpoint, its unrivalled experience in providing creative solutions to its customers.
The aim of this section of the site is to illustrate how Bauer Media can help customers maximise the effectiveness of their advertising solutions by providing expert understanding of consumer behaviour.
Some of Bauer Media’s major insight projects are:
The Inside
‘The Inside’ is Bauer Media’s unique research panel designed to understand today’s consumers. Launched in November 2006, The Inside’s bespoke research data offers a greater understanding of consumer behaviour and tracks consumer trends as they emerge.
The panel’s 10,000 + members, aged 16 years and over, have been recruited from a wide range of Bauer Media’s brands including FHM, heat, more, Kerrang!, Kiss, Magic 105.4, Empire and GRAZIA.
Project Phoenix (2008)
Project Phoenix is Bauer Media’s window on the world of music and an unrivalled view of the opportunities and challenges that the UK music industry faces. After conducting 1800 interviews with consumers aged 16-45 the results are back and we are ready to reveal our findings. Click here for more on Project Phoenix (Discover Music)
Engagement²
A project looking at the role of multi-platform media brands.
Creative Works
Research demonstrating the effectiveness of magazine advertorials, which gives guidelines to help advertisers produce great creative work.
E-ceptivity
Developing understanding around how online affects our mood, behaviour and ultimately our responsiveness to ads, highlighting that online advertising also has a powerful branding effect.
Project Phoenix
This is our ongoing investigation into the world of music, including a ground-breaking segmentation of the UK market according to people’s relative interest and passion for music.
ASK Research
Bauer Media’s in-depth investigation into the over 50’s market, uncovering the myths about this audience that advertisers need to bury.
Imum 1 and 2
Imum’s results offer fresh and actionable insights into the UK’s rapidly changing parenting market.
For more information on Insight or any of the above projects then please contact Richard Fero on richard.fero@bauermedia.co.uk.
