Bauer Media has the UK’s biggest and most influential golf media portfolio, with Today’s Golfer, Golf World magazines, discount green fee scheme 2-FORE!-1 and digital platform www.todaysgolfer.co.uk, which launched in 2007.
Online, www.todaysgolfer.co.uk has swiftly become the destination website for keen golf enthusiasts in the UK; and this month the site has a great new look, with simplified navigation, slicker design, and some all-new, exclusive features.
Editor in Chief, Andy Calton comments:-
“It’s nearly two years since launch and we have learned a huge amount about how to deliver the best golf content in that time. Now we want to take todaysgolfer.co.uk to the next level – with the new site we think we’ve achieved that.”
“The site is now much easier and more intuitive for users to navigate so they get to what they want quickly & easily. For example, the shopping experience is more tightly integrated, so that users can go from review to shop in one easy click. There is a greater emphasis on our “Play Better Golf” content, which complements the magazine, with comprehensive and free video instruction, plus a handicap tracker tool. We have introduced some strong new areas, including a unique Golf Calendar, detailing upcoming events and launches.”
“Significantly, we have also made the site much more attractive from a commercial perspective to deliver the needs of our clients. Advertisers can now target individual sections or content, create their own branded “landing pages”, highlight upcoming events or contact our users with relevant offers via our quality data lists.”
Bauer Media’s in-house editorial and digital teams have been responsible for the re-launch of the site, partnering with usability & SEO specialist Nomensa to deliver a truly modern & engaging site.
todaysgolfer.co.uk has over 120,000 unique users a month, creating over 1.4million page impressions*.
Notes to Editors
* 1,457,277 PIs, 123,794 UUs – source webtrends mar 09
For more information/images contact:
Genevieve Potter
Head of Comms, Bauer Media (Peterborough)
Tel 01733 468524/07703 128108
Email Genevieve.Potter@bauermedia.co.uk
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