Bauer Media today announces that is has agreed to purchase Horse Deals Ltd, publishers of the monthly magazine Horse Deals and website www.horsedeals.co.uk, for an undisclosed amount.
Rob Munro-Hall, Group MD of Bauer Media's Specialist Division, said: "The team at Horse Deals have built an exciting business and I am delighted to welcome them to Bauer Media. Horse Deals will complement Your Horse, our equine print, online and event brand, and provide opportunities to expand our audience share and reach in this growing market."
BACKGROUND:
Your Horse is a monthly magazine for horse owners, offering its readers superb advice and features on how to care for your horse, how to improve your riding, and comprehensive gear and product reviews. With a magazine at the heart of the brand, Your Horse also offers its predominately female audience the best advice for horse owners through yourhorse.co.uk and Your Horse Live!
Since its launch in 2001, Horse Deals has established a good business buying and selling quality horses and ponies of all prices, as well as horseboxes, property, saddlery and equipment, plus the must-have guide to leading stallions and studs.
Together, Horse Deals and Your Horse will compete in the UK’s growing equine sector with informative, quality editorial, on line platforms and live events enjoyed by professionals, owners and the trade.
Your Horse average circulation 29,808 ABC jan-dec 09
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