THE Bauer Radio Network has secured exclusive live broadcast rights for the homecoming second leg of British pop icon Lily Allen’s world tour.
On Sunday 22nd November 2009, 19 of Bauer Media’s network of radio stations will air the sell out Manchester Apollo gig at 7pm. The gig is expected to reach 6.1 million Bauer Radio Network listeners across the UK.
The broadcast of the concert comes on the back of the Network’s successful feedback from the U2 360° gig which aired live and exclusive earlier this year.
The evening will start at 7pm, and will run across Key 103, Rock FM, Radio City, Radio Aire, Hallam FM, Viking FM, Metro Radio, TFM, CFM, Cool FM, Clyde 1, Forth One, Borders, West FM, MFR, Tay FM and Northsound as well as two national digital stations, The Hits and heat Radio.
In addition to the cross-network event programming, there will also be a dedicated event splashpage - ‘ilovelilyontheradio.com’ - which will guide listeners to the most relevant station, plus on-air promotions and competitions.
Several stations will offer VIP gig tickets for listeners, with a rare opportunity to meet Lily in person, and newly-released deluxe copies of Lily’s latest album ‘It’s Not You It’s Me’ are also up for grabs. This will all be underpinned by a dedicated social media campaign, targeting established Lily fans and new listener groups.
Dee Ford, Group MD Radio at Bauer Media said:
“Securing the rights to broadcast part of Lily Allen’s homecoming leg of her world tour is a big coup for Bauer Media. Our U2 project earlier in the year was one of the biggest commercial radio events of 2009. The spectrum of our offering from these huge stadium gigs with the biggest band in the world to small intimate gigs with a homegrown pop icon like Lily shows how passionate we are about bringing the very best in live music to our listeners.
“This kind of premium cross-networking also ensures that no matter where our listeners are we are delivering sought after and entertaining content to them. Our programming plans allow our listeners to enjoy this exclusive sold out gig wherever they are.”
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For radio advertising opportunities across Bauer Media's portfolio of UK radio stations please visit www.bauermedia.co.uk/radio
For further information please contact
Melissa Hinds – Biss Lancaster PR – 07887 982668
Catherine Gort – Head of Marketing & Communications, Big City Network, Bauer Media – 07545 417696
