Bauer Media to Publish FHM Bionic

In December, FHM will publish a stand-alone edition of FHM Bionic. Distributed through normal retail outlets, FHM Bionic will be a fitness and health handbook specifically targeted to FHM's broad market-leading readership of active young men.

Overseen by Men's Lifestyle Editorial Director Anthony Noguera with contributions from FHM's team of award-winning writers and designers including Stuart Hood, Ben Wilson, Che Storey and Dina Koulla, FHM BIONIC will feature training diet, health and fitness advice as well as active lifestyle features.

Anthony Noguera commented:

"FHM Bionic is not a magazine about going to the gym. It’s not a magazine about being ‘ripped’ or ‘pumped’ or about getting that mythical ‘six-pack in under six-weeks’. It’s a magazine about participating in sports at whatever level you can and getting more out of the experience.

"It’s a magazine about joining in. It’s a magazine about discovering a healthier and more active and more enjoyable life. And looking and feeling better because of it. It’s 100% useful. And it looks like a premium lifestyle magazine put together by the design team behind Arena and FHM with the authority and unmistakeable tone of the UK’s most successful ever men’s magazine.”

FHM Bionic adds to FHM's multi-platform brand portfolio, including FHM, the Girls Of FHM annual, FHM.com, FHM mobile and a growing international portfolio which earlier this year saw FHM awarded International Magazine of the Year by the PPA.
 
FHM Bionic originally appeared on newsstands in 1999, initially as a biannual and then as monthly, selling between 70-90k copies before it was suspended in 2001.

For advertising opportunities across Bauer Media’s magazine portfolio please visit: www.bauermedia.co.uk/magazine