Euro RSCG Biss Lancaster has been appointed to handle PR for Bauer Media’s Big City Network radio stations in England, working as the lead agency with The BIG Partnership in Scotland and Morrow Communications in Northern Ireland. The account team, led by board director Melissa Hinds, will be providing strategic planning and communications support as well as handling station, network, trade and corporate PR.
Working closely with individual stations’ in-house marketing and PR teams as part of an integrated communications strategy, Biss Lancaster, Morrow and The BIG Partnership will highlight the fact that Big City Network stations – which attract nearly 5 million listeners every week - continue to produce world class locally made radio, delivered by passionate teams who understand their local audiences better than anyone else. The three agencies will ensure also that best practice is shared across all of the Big City Network stations.
Commenting on the appointment Catherine Gort, Big City Network's Head of Marketing & Communications, said: "We liked Biss Lancaster’s approach, their understanding of our industry and the fact that they shared our vision of creating a real strategic focus to drive the Big City Network business forward. We want to make the news, not simply report it, by the development of big communications ideas to get cut through and by originating strong creative platforms to engage all our audiences.”
"The media landscape is changing very quickly but radio will always have a place in people's hearts, even more so these days when ‘life is local’. We want to really connect and engage with local communities through great musicality and local news and interest pieces to make sure that the Big City Network stations are very much part of everyday life in those areas where they broadcast.”
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For further information contact:
Catherine Gort, Head of Marketing, Big City Network
0161 288 5135
07545 417696
catherine.gort@bauermedia.co.uk
Melissa Hinds, Director, Euro RSCG Biss Lancaster PR
0161 234 9772
07887 7982668
melissa.hinds@bisslancaster.com
