Bauer Radio Network host biggest-ever live event across 22 UK stations.
The Bauer Radio Network has secured live broadcast rights to one of 2009's biggest music events: U2's 360° Tour.
On Thursday 20th August 2009, Bauer Radio Network's 'U2 360° Tour' will see 22 stations across the UK devote over 5 hours of airtime to the band, including broadcasting two hours of live, uninterrupted coverage of U2's Sheffield Don Valley Stadium gig on air and online. The gig is expected to reach 6.53 million Bauer Radio Network listeners across the UK, and comes off the back of the Network's best ever listening figures released by RAJAR last week. The Bauer Radio Network has market-leading stations in all major UK cities as well as a market-leading national digital radio portfolio.
The dedicated evening of broadcasting will start at 7pm, and will run across Bauer's Big City Network stations and selected digital national stations, including: Key 103, Rock FM, Radio City, Radio Aire, Hallam FM, Viking FM, Metro Radio, TFM, CFM, Cool, Clyde 1, Forth One, Borders, West FM, Tay FM, Northsound, MFR, Wave, Kerrang! (both West Midlands and national), Q and The Hits. The live concert broadcast will be preceded by a pre-recorded interview with the band by Clyde One DJ, Billy Sloan, while IN:Demand DJs Alex & Lucy, and Scotland's Romeo, will report live from the event.
In addition to the live, cross-network event programming, Bauer Radio Network stations will build up to the gig by creating a dedicated 'U2 360° Tour' online microsite, U2 themed programming strands and on-air promotions and competitions. All stations will offer VIP U2 gig tickets for listeners- 30 to the Sheffield gig and 30 to the Glasgow gig on 18th August - as well as special U2 runner up prizes. This will all be underpinned by a dedicated social media campaign, targeting established U2 fans and new listener groups.
Further information on how to listen live wherever you are in the UK can be found on the dedicated event splashpage: www.iloveU2ontheradio.com.
Steve King, Big City Network Programme Director, said:
“Our ‘U2 360°’ project is set to be the biggest commercial radio event of 2009. Bauer Media are delighted to have secured this sought-after opportunity to host this major live cross-network broadcast. We are passionate about innovative programming and committed to delivering entertaining content to all the communities we serve. U2 are the world’s biggest band and we are sure our multi-platform approach and bespoke programming plans will deliver a true ‘appointment to listen’ music event for millions of our listeners.”
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For radio advertising opportunities across Bauer Media's portfolio of UK radio stations please visit www.bauermedia.co.uk/radio
For further information please contact Veryan Dexter or
Jerina Hardy at Braben on 0207 566 2990 or email firstname@braben.co.uk
