Bauer Media’s premium motoring monthly goes travel-sized, as part of a three-pronged cover promotion.
CAR magazine is the first of Bauer Media’s Peterborough-based specialist brands to introduce a handy, travel-sized edition, which launches with the August issue, on sale today.
The travel-sized issue is not the only innovation for CAR this month. The full-sized August issue has four separate covers, each featuring a different convertible supercar from some of the biggest brands in motoring: Ferrari, Bugatti, Aston Martin and Mercedes-Benz/McLaren.
Finally, there’s a £5 value pack for CAR and Bauer Media’s FHM – offering consumers superb value for money for both iconic titles.
CAR is a truly global brand with 14 international editions, and sells strongly through travel retailers. The smaller, travel-sized edition (measuring 230mm x 180mm) is a three-month trial through WHS Travel outlets. It costs £4.20, in line with the regular magazine.
CAR’s editor, Phil McNamara, comments:
“The August issue is a perfect illustration of CAR, the brand. We are at the leading edge with new formats and hard-hitting, marketing activity, backed up by brilliant content that is unique to CAR. Only CAR can deliver the beautiful, thrilling 200mph roadsters package that is this month’s cover proposition.”
Ends
To advertise in CAR magazine or for magazine advertising opportunities across our portfolio please visit www.bauermedia.co.uk/magazine
To subscribe to CAR magazine or for other Bauer Media magazine subscriptions please visit www.greatmagazines.co.uk
For more information/images contact:
Genevieve Potter
Head of Comms, Bauer Media (Peterborough)
Tel 01733 468524
Email Genevieve.Potter@bauermedia.co.uk
