FHM October 2010

The October issue of men's lifestyle and entertainment monthly FHM includes a 100-page fashion and style magazine FHM Collections and stars the cast of The Inbetweeners on the front and back of the magazine. 
 
The issue marks the first anniversary of the reintroduction of bi-annual fashion and style magazine FHM Collections. Since FHM Collections re-appeared as the reverse of the main magazine 12 months ago it has become an ever more popular part of the FHM brand, with the flip-cover itself now a fashionable destination for the coolest male talent around.
 
This is the biggest FHM advertising issue for two years and also boasts 44 fashion ad pages - the most for ten years. FHM Collections also includes an exclusive Paul Smith Jeans campaign.

FHM Editor Colin Kennedy said: 
 
"This autumn we wanted to integrate FHM Collections and FHM even closer together with something we don’t think has been attempted before: matching front and flip covers. After making this decision, the timely return of Britain’s best sitcom, The Inbetweeners, was simply too good an opportunity to pass up – seven cool cover stars on two equally stylish covers.

"Elsewhere in Collections you’ll also find the talented cast of another TV treat – the new This Is England mini-series – plus the thirty items every man must own, ten style mistakes all men make, five of the most powerful buyers in men’s fashion and one very, very expensive haircut.  It’s everything you need to know about the new season, plus the timeless style advice FHM is famous for.

Ends

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Published 9/3/2010

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