LONDON - 7 June, 2011 - Bauer Media’s men’s lifestyle brand FHM, in partnership with Rough Guides, today announced the new FHM Rough Guides App for iPhone and iPod touch is now available on the App Store. The FHM Rough Guides App is the definitive man’s guide to London featuring information on the best sights, bars, clubs, restaurants, shops and hotels in town, packed with hundreds of listings, maps and practical information about London.
“It’s great to be working with FHM on this app – to be able to tailor our content to their audience, giving their readers a guide to the best London has to offer,” added Peter Buckley, Digital Publisher for Rough Guides and DK Travel.
“The FHM Rough Guides App for iPhone and iPod touch is another example of FHM’s commitment to connect and engage with our audience in ways that are relevant to them,” commented Henry Rimmer, International Editorial Director, FHM.
Key features of the FHM Rough Guides App include:
• Exploring the most exciting parts of London with a complete city center map.
• Finding directions for all bars, hotels, restaurants and shops.
• Choosing from expert suggestions for the indecisive partygoer with the 'lucky dip' feature.
• Creating a list of his favorite points of interest to navigate back to at a later date.
• Sharing specific points of interest via e-mail, Facebook and Twitter.
• Viewing all images within the app in one place with a gallery feature.
The FHM Rough Guides App is available for £2.99 from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
About FHM:
FHM (m) 177,261 (JulDec10)
FHM is a modern mainstream men’s lifestyle and entertainment brand tuned in to 21st century young men. Central to FHM's content is the celebration of its 'Funny, Sexy, Useful' brand values, which still reach and resonate with millions of 18-34 yr olds every month, not only in print, but adapted and amplified via the successful - and recently relaunched - fhm.com <http://fhm.com>
About Rough Guides:
Rough Guides, a leading travel and reference brand, has sold over 30 million books since 1982, with on average one sale every 10 seconds. As an award-winning CoolBrand® - with a mix of accurate, up-to-date information and contemporary writing - Rough Guides is passionate about travel and renowned for telling it like it is. Rough Guides also create bespoke travel content for a range of formats from customised print guides to mobile applications, visit www.roughguide.biz <http://www.roughguide.biz> for more information.
Rough Guides are part of the Penguin/Pearson family who have offices worldwide. Start your journey at www.roughguides.com http://www.roughguides.com> . Make The Most Of Your Time On Earth™
