GRAZIA, Britain's number one fashion glossy weekly has unveiled plans to go LIVE! in a unique retail partnership with Westfield London. This will see a complete issue of the magazine produced from London’s spectacular new shopping centre during its opening week.
In a groundbreaking move, the magazine will relocate all of its 46 staff, computers, telephones, fashion cupboards and photographic studio from its home in London’s West End to a stunning Habitat-designed Perspex pod at Westfield. Here shoppers will be able to get a close-up view of the Grazia team at work.
From Monday November 3 to Friday November 7, the GRAZIA office will be located in the main atrium where they will create a special GRAZIA LIVE! Edition to go on sale the following week, Tuesday November 11.
This exciting and unique event is part of an ongoing relationship between GRAZIA and Westfield London as the brands share a similar vision. GRAZIA, like Westfield London, effortlessly brings together premium fashion and the best of the high street. The shopping centre, in Shepherds Bush, will be officially opened by London’s Mayor Boris Johnson on October 30.
Jane Bruton, EDITOR-IN-CHIEF of GRAZIA:
"Some people might think that moving to Westfield London for one week and producing a magazine there is a mad idea... and it is! But the GRAZIA team like nothing better that leaping into the unknown, so we're up for the challenge. We're also beyond excited that people will be able to come to Westfield London, and get involved in producing that week’s issue
“Westfield London is the biggest, boldest, most talked about new shopping centre in Europe and we’re thrilled to be working with them. My only worry is having to send out regular search parties to drag my staff out of all the shops!
“Every issue of GRAZIA is special but the GRAZIA LIVE! issue is the one we will talk about for a very long time.”
Nicky Fuller, General Manager, Marketing for Westfield:
"Westfield London is all about experience and innovation. We set a number of titles the challenge of bringing something truly ground breaking to a partnership. GRAZIA surpassed all our expectations, with an opportunity that delivers something never before seen in a brand/media partnership. The opportunities for the future are immense."
Tania Littlehales, Head of Product PR for Marks & Spencer:
Marks & Spencer is thrilled to be partnering Grazia in celebrating the opening of Westfield London. Our customers love the styling tips, fashion ideas and the celebrity looks the magazine features every week. Equally, whenever GRAZIA mentions an M&S item it becomes a season must-have!
Vanessa Lunt, Communications Director for Mulberry:
‘Mulberry loves GRAZIA! The new ‘weekly phenomena’ has swept shoppers away and any product the Team features is sold out by the weekend!’
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