Bauer Media's glossy weekly Grazia has partnered with 11 leading High Street fashion retailers to produce its first-ever fashion range.
The Grazia Exclusive Collection will be showcased in this week's issue (on sale 6th October) and includes pieces from Topshop, Marks & Spencer, Whistles, Accessorize, ASOS, French Connection, Next, Oasis, River Island, Wallis and Warehouse.
The Grazia fashion team have collaborated with each retailer to create a limited edition bespoke piece for the Grazia Exclusive Collection.
The pieces will go on sale from Tuesday 6th October on each of the individual retailers’ websites, as well as in selected stores. The Collection will also be available to buy off www.graziadaily.co.uk/shop
Jane Bruton, Editor in Chief of Grazia, commented:
"It is with great pride that we unveil the first ever Grazia Exclusive Collection. Over the past few months Grazia's fashion team have been working really hard with leading high street fashion stores to create what we think will be the 11 definitive pieces for the season.
"It is a collection specially designed for our readers, and underlines Grazia's unique relationship with fashion retailers in driving women directly into their stores."
Grazia, recognised and rewarded by the PPA last year as the “Media Icon of our Age”, recorded its eighth consecutive increase with sales up to 228,694 every week, according to JJ09 ABC.
Grazia now reaches more AB women than ever before (NRS) and this upscale audience combined with its premium editorial environment and weekly frequency has driven new fashion advertisers to the brand (NMR).
The launch of graziadaily.co.uk in September 2008 has also added a powerful new route to connect and interact with Grazia fans, enhancing the timeliness of its content. The site currently boasts 961,603 UUs (Aug webtrends).
Ends
To advertise in Grazia magazine or for magazine advertising opportunities please visit www.bauermedia.co.uk/magazine
For online advertising please visit: www.bauermedia.co.uk/online
To subscribe to Grazia magazine please visit www.greatmagazines.co.uk
For further information, contact Sarah Ewing, Director of Press & PR, Bauer Media on 020 7859 8411 or sarah.ewing@bauermedia.co.uk
