Magic 105.4 secures deal with monarch.co.uk to give listeners the chance to fly away in March

Magic 105.4, today announce monarch.co.uk as a new on air and online sponsor for a month-long campaign entitled Magic’s March Getaway…with monarch.co.uk.

The campaign will see Monarch give away 100 flights on Magic 105.4 during the month of March.  Listeners will have the chance to win either a pair or four return flights to a Monarch destination, including Turkey, Gran Canaria, Cyprus, Menorca and many more. Listeners will register online at Magic.co.uk to be in with a chance to win a prize on the specially created Monarch competition page.

In addition to the competition mechanic, which will see Magic 105.4 presenters front the on air activity, Magic 105.4 will air five times daily 30 second trailers for Monarch with direct leads to Monarch’s website and the Magic 105.4 competition online page.

Through the competition mechanic Magic 105.4 will be able to communicate Monarch’s key messages and inform listeners about their key destinations to secure Monarch as the no. 1 travel provider for Magic 105.4’s audience.

On 29th March the campaign will culminate with Neil Fox giving away the 100th Monarch flight during More Music Breakfast.

Steve Parkinson, Magic 105.4 Managing Director said: “March is the perfect time to offer our listeners the chance to fly away to find some sun and lift their mood.  Partnering with Monarch will offer our listeners inspiration as they start to think about summer holiday planning and create great feel good content on air.”

Katie Williams, Promotions & Sponsorship Executive, Monarch said:  “Monarch has a great range of flights and holidays available from Gatwick and Luton, partnering with Magic 105.4 for Magic’s March Getaway…with monarch.co.uk is a great way to get this message across to their listeners.”