In a first for UK radio, Bauer Media’s Kerrang Radio today announces a strategic partnership with global music filter and fan financing engine, Slicethepie.
From today, any artist or band seeking regional or national airplay on Kerrang Radio can upload their tracks on www.kerrangradio.co.uk. Kerrang Radio listeners will get paid to review and rate tracks from these undiscovered artists. Kerrang’s producers and presenters will then hand pick from the top rated artists and potentially offer them exposure across key specialist shows. This unique partnership, harnessing the wisdom of crowds through the Slicethepie review filter, will empower Kerrang Radio’s audience to identify the best new music for exposure.
For radio this is a first, leveraging the power of the audience, through the Web, to accurately identify the best new music for playlisting. It also underlines the radio station’s role as a digital pioneer and as a leading supporter of new music.
Alex Baker, presenter of Kerrang’s unsigned show, commented “We’re really excited to be working with Slicethepie, it’s a great tie up for us, Kerrang is all about the music that our listeners want to hear. Not only that, but we’ve been supporting unsigned music since we launched and this is an exciting expansion to one of our most credible shows. I’ve been in music all my life, and I am excited to be a part of what Kerrang Radio and Slicethepie are offering for unsigned artists.”
Loz Guest, Head of Specialist Music and Evening Show Presenter commented: “Not only will this benefit artists, but it’ll make the selection process more democratic, we’re sent literally hundreds of demos each week that all deserve thorough evaluation, and it’s cool that our listeners can now be a part of this!”
The solution is powered entirely by Slicethepie’s proprietary ‘double blind’ review technology that also powers SoundOut (www.soundout.com), the market leading analytics and insight business used by record labels and independent artists to evaluate new music.
David Courtier-Dutton Slicethepie CEO said, “Bauer Media are one of the biggest media companies in the world, we’re delighted that we can help them tackle what is a perennial challenge in Radio – accurately identifying the music that will resonate with listeners before playlisting it. Kerrang Radio is a great brand for us to work with, and it’s fantastic that artists can now benefit from this relationship.”
The partnership is now live, artists that want to get their demos reviewed and played on Kerrang Radio can sign up and upload tracks at www.kerrangradio.co.uk, as can music fans who wish to get their favourite tracks playlisted. A number of widgets will be available later in the year, so that Kerrang listeners can chat about their activities on Slicethepie and Kerrang Radio across the major social networks.
Ends
To advertise in Kerrang magazine or for magazine advertising opportunities please visit www.bauermedia.co.uk/magazine
For online advertising please visit: www.bauermedia.co.uk/online
To subscribe to Kerrang magazine please visit www.greatmagazines.co.uk/music/kerrang-magazine.html
For UK radio advertising opportunities across Kerrang Radio or Bauer Media's portfolio of UK radio stations please visit www.bauermedia.co.uk/radio
About Bauer Media
Bauer Media reaches over nineteen million UK adults across multiple media channels. We have more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, 4Music and the Big City Network, our group of twenty local radio stations.
Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compelling content, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business.
About Slicethepie
Slicethepie is a multi award winning financing platform for the music industry that enables new and established artists to raise money directly from music fans and Investors.
On Slicethepie, music fans take on the A&R role, earning money reviewing tracks, spotting new talent and ensuring the best artists get put forward for financing. Music fans can then directly invest in the artists in return for exclusive artist access, a copy of the completed album, their name on the album sleeve and a share in the financial returns from album and single sales. To date fans have financed 26 artists including Scars on 45 who have gone on to sign a multi album record deal with Atlantic Records in the US.
CEO David Courtier-Dutton has recently been named as a finalist in the 2010 CNBC European Business Leaders Awards (CNBC Shortlist).
About SoundOut
SoundOut (www.soundout.com) is the market leading online consumer insight and analytics service for recording artists and record labels. Sold directly, and also through a wide range of major partners, it provides detailed and accurate reports generated directly from consumer feedback on new tracks. In addition, it offers artists exposure to a range of commercial opportunities as well as providing the information artists need to better target their marketing activities. SoundOut Pro, now trialling with a number of the major record labels in the UK and US, offers a similar yet more in depth service including visibility of the top rated artists on the Slicethepie platform.
Contact:
Alastair Keeble
Golin Harris
Akeeble@golinharris.com
0207 067 0632
