Totalkiss.com has won the prestigious entertainment category at the New Media Age Effectiveness Awards 2010. The NMA Awards recognise the best work in the field of UK New Media and are judged by some of the best and brightest Digital experts from across the industry. The Judges commended Kiss on its "impressive results in a highly competitive market and in the face of a savage economic downturn."
Bruce Mitchell, Head of Digital, London Radio at Bauer Media said:
“Against an incredibly strong field, which included the X Factor and Nintendo Wii, I am absolutely delighted that the totalkiss.com team won this Award on our first time entering the competition.”
“Kiss is in the shape of its life as the brand continues to harness innovation and deliver great content in a highly creative and interactive way to more than 3.4 million people across the UK. The Kiss brand has built a strong relationship with its community, who now enjoy its great programming and personality on air; on line; on TV; Facebook and the Kiss Kube ‘listen live; listen again’ streaming service.
Steve Parkinson, MD Kiss, commented:
“This is a great win on the back of Kiss 100 being named 2010 Sony Station of the Year. Kiss stands out in a highly competitive market by offering a distinctive, creative and quality listen. By introducing new dimensions and maintaining a clear vision for the brand, we have generated strong audience engagement for Client campaigns and additional revenue opportunities. Well done to everyone on the totalkiss.com team.”
Background:
Kiss 100, London’s dance music station and 2010 Sony Station of the Year (over 1m TSA), increased its reach by 3.9% during the first quarter of 2010 and now has over 1.67 million people tuning in, with more 15-44 year old listeners than any other station in London, including all BBC Radio.
Rickie & Melvin’s flagship breakfast show continues to be a highlight in the strong Kiss 100 line up, reaching an impressive 656,000 listeners every morning, 74% of whom are aged 15-34.
Following another set of great results for Kiss 101 and Kiss 105, both delivering their highest ever reach with 351,000 and 340,000 listeners respectively, the Total Kiss Network now reaches 3.4 million listeners across the UK.
More than 670,000 unique visitors use Totalkiss.com monthly.
Kiss TV brings another 4 million people monthly to the Kiss stable.
Kiss Kube has been downloaded over 225,000 times, and was the number one free download within a week of being launched.
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