Bauer Media ABC Circulation Figures
January - June 2011
Paul Keenan, chief executive, Bauer Media, commented:
"Bauer Media's portfolio of influential and trusted magazine brands continues to engage deeply with consumers through the consistent delivery of quality products rich in editorial and commercial innovation. This is underpinned by our commitment to a multi-platform approach, which continues to extend our reach. By delivering powerful brand experiences for consumers, we offer advertisers greater opportunities to connect with our highly engaged audiences.
We continue to seek out new opportunities and in July 2011 launched Outdoor Fitness, the first market defining, multi-discipline fitness lifestyle magazine, aimed at the growing number of people who are getting fit and planning their next big challenge, outdoors.”
CELEBRITY WEEKLIES
Closer (w) – 459,693
Nicky Holt, publisher of Closer, commented:
“Closer’s unique mix of celebrity, fashion and real life stories continues to consistently deliver a strong newsstand performance. Bauer remains totally focussed on delivering a high-quality product at full price. We are delighted to have ranked number one 18 out of 26 weeks as a standalone product.”
heat (w) – 326,677
Sophie Wybrew-Bond, managing director of entertainment, commented:
“heat remains one of the most influential magazines in the market, delivering the hottest and most relevant celebrity news, cheeky humour, fashion and beauty week in, week out. Our multi-platform brand strategy has seen our reach continue to grow, as our deeply loyal readership increase engagement with heat via various touchpoints like heatworld.com. This engagement has led to some stand-out advertising successes for brands like Malibu.”
WOMEN'S LIFESTYLE
Grazia (w) – 219,741
Jo Morrell, managing director of Grazia, commented:
"Grazia has delivered a strong performance in this ABC period, outperforming the glossy newstand, whilst remaining the ultimate media brand for fashion-conscious upscale women. After six years Grazia remains the only glossy magazine to deliver an upscale audience in a premium environment every week, due to its unique mix of news and style.”
more! (w) – 170,033
Jo Morrell, managing director of more! commented:
“more! is the most relevant, dynamic and genuinely exciting of all young women's media brands. The only glossy lifestyle weekly to engage deeply with the elusive 18-24yo female audience, more! is augmented by its strong social media footprint and high levels of brand interaction.”
Yours (f) – 285,890
Kirsten Price, publisher of Yours, commented:
“Yours is the biggest selling and most influential fortnightly magazine for 50+ women in the UK, delivering unparalleled engagement with this powerful, responsive, yet hard to reach audience. Big initiatives continue to drive brand loyalty and engagement, with the inaugural ‘Grandparents of the Year’ Award sponsored by RIAS currently underway.”
MEN'S MARKET
FHM (m) – 155,557
Rimi Atwal, publishing director of FHM, commented:
"FHM continues to influence and engage with young men as a genuinely multi-platform brand with a commitment to providing the most engaging and interactive content to millions of 18-34 year men every month. Under the leadership of our new editor, Joe Barnes, we are confident that FHM’s world famous ‘Funny, Sexy, Useful’ brand values will deliver a relevant and inspiring monthly for 21st century young men.”
ZOO (w) – 54,318
Simon Greves, publisher of ZOO, commented:
“ZOO continues to deliver an entertaining and topical weekly package for men in their twenties, for whom banter, football, cars, girls, style and gadgets are all part of life. The development of ZOO’s online and social media presence remains a priority. The popularity of zootoday.com continues and this summer the site attracted its highest number of unique users to date.”
MUSIC MARKET
Rimi Atwal, publishing director, Kerrang!, Q and Mojo, commented:
“Bauer’s influential music brands continue to dominate in the UK, underlining the loyalty of our highly engaged audiences and our commitment to delivering the best content in a 360 experience. Our magazines sit at the heart of our multi-platform music brands, which have never been more connected with their passionate and influential audiences in print, online, radio, events, TV, podcasts, social media and our world renowned awards.”
Kerrang! (w) – 43,033
Rimi Atwal, publishing director, Kerrang!, commented:
“Kerrang! has delivered another market-beating performance this ABC period, cementing its position as an iconic youth culture brand in its 30th anniversary year. Kerrang! engages with over 3.2m* passionate, young, dynamic consumers every month through a highly successful and innovative multi-platform business. Under new editor James MacMahon, we are confident Kerrang! will continue to lead the market in the UK.”
MOJO (m) – 87,262
Rimi Atwal, publishing director, MOJO, commented:
“MOJO delivers the definitive guide and untold stories behind the music that matters for the world’s most discerning music fans. Its ability to produce premium content and its access to music legends and new artists sees it remain the most coveted stamp of approval in music. The world-famous MOJO Honours List, sponsored by Glenfiddich, seeing the likes of Ringo Starr and the Arctic Monkeys attend.”
Q (m) – 80,418
Rimi Atwal, publishing director, Q, commented:
“Q celebrates its 25th year biggest selling music monthly in the UK for a modern eclectic generation eager to discover great music. The brand also continues to expand its multi-platform offer through the high profile Q25 campaign with BlackBerry, including the launch of Q's first App on the BlackBerry PlayBook to the subscriber base.”
FILM
Empire (m) – 171,013
Sophie Wybrew-Bond, managing director of Empire commented:
“Empire has outperformed the film market this ABC period, reinforcing its status as the UK and world’s market leading movie magazine brand. It is also now a force to be reckoned with in the UK men’s media market, giving brands like Orange, Tiger Beer and Ford opportunity to engage with an upscale male audience through their passions. Highlights include Empire’s Big Screen event at The O2 in London, launch of the i-pad edition and the successful Empire Awards.”
WOMEN'S SPECIALIST
Top Sante (m) – 70,076
Kirsten Price, publisher of Top Sante, commented:
“Top Sante has delivered growth in a tough market this ABC period, with its refreshed editorial product and a continued focus on inspiring readers to lead a healthier lifestyle.”
Mother & Baby (m) – 47,714
Pregnancy & Birth (m) – 26,775
Kirsten Price, publisher of Mother & Baby and Pregnancy & Birth, commented:
“Bauer Media continues to be the number one player in the parenting market with the most influential brands. Mother & Baby and Pregnancy & Birth continue to provide new mums and mums-to-be with the best advice and information for pregnancy, baby and beyond. Innovations in 2011 include a partnership with Cow & Gate and Aptamil to launch a series of practical advice videos on demand and the Mother & Baby Awards with sponsor, Tesco.”
GOLF
Today’s Golfer (m) – 65,910
Golf World (m) – 36,307
Steve Prentice, MD Sport, commented:
“Our golf brands continue to increase their reach and engage the UK’s largest golf audience every month. Today’s Golfer has announced a period on period growth, maintaining its number one position in the market and showing growth in both UK newsstand sales and subscriptions. Golf World has delivered a strong performance showing growth both period on period and year on year, connecting with its affluent audience with a premium mix of the world’s best players, tournaments and courses.”
MOTORING
Car (m) – 54,006
Practical Classics (m) – 50,181
Classic Cars (m) – 35,466
Ed Kenyon, MD Motoring, commented:
“Our brands are the most influential within motoring; Classic Cars is the oldest magazine in the classics market and our increased subscriptions confirm that it has a strong connection with its core audience. Practical Classics is at an exciting juncture, with new Editor Danny Hopkins rekindling content around heartland classic cars and a new section on upgrading your classic to appeal to the younger classic enthusiast. Car is synonymous with new metal and given the challenging retail sales of new cars it’s been a tough environment, however we remain the most premium, authoritative and influential motoring magazine in the UK.”
GARDENING
Garden News (w) – 30,323
Garden Answers (m) – 19,855
Rob Croxall, MD Leisure and Transport, commented:
“Garden News was recently recognised for its editorial excellence by the Guild of Gardening Writers who named it Publication of the Year and it continues to deliver hands-on advice for keen, experienced gardeners, every single week. Garden Answers has refocused its core proposition, providing step-by-step advice and inspiring its loyal core audience to get out in the garden even more.”
for more information contact Rachel Froggatt at Braben PR
t. 020 7025 8021
m. 07515 587 199
