Bauer Media’s influential men’s lifestyle brand FHM has appointed Lee Holden as Fashion Director to oversee and edit FHM’s main fashion section as well as the successful brand extension, the bi-annual FHM Collections.
Lee has over 10 years’ experience as a fashion editor and freelance stylist, contributing to the fashion pages of many high profile magazines, newspapers and websites including L'Officiel Homme Italia, Twist, i-D, Supplementaire, Slurp, Grazia, Elleuk.com, You and The Guardian Weekend. In addition Lee has also worked with a large number of commercial brands such as Levi's, Ben Sherman, Asos, River Island, Warehouse, Puma, Adidas and Reebok.
FHM’s fashion content has become an increasingly significant part of the overall FHM brand offering, attracting key fashion advertisers this year such as Diesel, House of Fraser, Lacoste, Topman, Calvin Klein, Russell & Bromley,
Rimi Atwal, Publishing Director of FHM, said: “More and more young men are increasingly turning to FHM for style and grooming advice underlined by the support and investment from premium fashion brands. In Lee we have secured a huge talent with a wealth of experience who instinctively understands exactly what our style-conscious FHM audiences want.”
Lee joins FHM this week and will report into new Editor Joe Barnes*; Dan Jude also joins FHM this month as Deputy Editor.**
BACKGROUND:
Lee replaces Jess Punter.
Joe Barnes joins FHM from Front magazine, where as Editor he oversaw a re-launch and gave the title a strong voice and clear brand identity. Joe joined Front in October 2005 as News Editor and became Editor in October 2006. He has a First Class BA Hons in Journalism from Falmouth College of Arts and after graduating worked as a freelance writer. He has been published in The Guardian, The Sunday Telegraph and The Observer.
Dan joins FHM from Global Blue Media’s SHOP magazine where, for the last 18 months, he was Managing Editor across the SHOP portfolio creating fashion and shopping magazines for 50 global destinations. In Feb 2008 he worked with James Brown on the launch of pop culture magazine Disappear Here where he was a Staff Writer, Music Editor and Online Editor. He has also freelanced and contributed to a diverse range of magazines and websites including ShortList, Quintessentially, Cosmopolitan, Glamour, more!, Marie Claire and NME.
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