Magic 105.4 has today announced it is bringing Michael Bublé back to the UK with his 16-piece band for his only gig in this country before his sell-out UK tour in May 2010. Only Magic 105.4 will have access to the festive VIP event, which will offer 200 guests a unique up-close-and-personal music experience.
Tickets will be given away exclusively on Magic 105.4 with a selection of VIP ‘meet and greet’ tickets being auctioned on magic.co.uk to raise funds for Magic 105.4’s new charity Cash for Kids.
In conjunction with the on air activity, Magic 105.4 will be launching a major six-figure press advertising campaign to promote the event and the launch of the on-air ticket giveaway on Neil Fox's More Music Breakfast. Full page ads will feature across seven titles including Daily Mail, The Times and the Evening Standard over a three-day period. The campaign will promote the opportunity for Magic 105.4 listeners to win tickets on-air.
The one-off festive gig with Warner Music will take place on Tuesday 8 December where Michael Bublé will perform a selection of songs from his new album Crazy Love, as well as Magic 105.4 listener favourites and festive songs, all supported by his 16-piece big band. The concert will be held at the iconic Air Studios in Hampstead, founded by Beatles producer George Martin.
Specsavers has signed up as the exclusive on-air sponsor of the event, in an extension to its existing Magic 105.4 drivetime sponsorship, in a partnership with an overall value of £500,000. The Michael Bublé/Specsavers campaign will run under the Take a Closer Look banner.
Magic 105.4 MD, Steve Parkinson said: “Magic 105.4 has developed an enviable reputation for staging a range of exclusive and intimate gigs with some of the world's top recording artists in unique locations all over London. Michael’s concert is a great way for us to celebrate the Christmas holiday and thank our listeners for making Magic 105.4 London's No 1 commercial station for almost three years.”
Emily Field, Specsavers, Marketing Manager – South said: “Magic 105.4 is offering its listeners the chance to get up close to one of 2009’s biggest music stars, Michael Bublé. This is a great fit for Specsavers 'Take a Closer Look' positioning and a real opportunity to be involved in a stand-out London music event.”
Magic 105.4 Programming Director, Pete Simmons said: “Whenever we play Michael Bublé songs on Magic 105.4 the station comes alive because he is one of our listeners’ favourites. Having him play exclusively for them will be the highlight of the festive season.”
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