London’s number one commercial radio station Magic 105.4 announces the return of Magic’s Mystery Voices, and has joined forces with Paypal as the official sponsor.
Magic’s Mystery Voices’ is now on-air and will ask listeners to identify three celebrity mystery voices saying “Magic 105.4”. Listeners can play between 7am – 6pm and if they guess all three celebrities they will win up to £100,000. Further bonus prizes from Paypal of £5,000 for the first name guessed and £10,000 for the second will ensure the promotion is the biggest radio cash give away of the year.
For the first time listeners will have more chances to win with Paypal online, sharing an additional prize fund of over £20,000.
The competition will be supported by more than £500,000 worth of promotion across TV, outdoor, online, and social networking sites. The TV campaign, planned by Starcom and created by St Lukes, has kicked off and features Magic’s breakfast presenter Neil Fox, encouraging listeners to tune in to identify the three celebrity voices, for a chance to win a slice of £100k.
Paypal has signed as the competition’s official sponsor and will be included in all elements of the onair and marketing campaign. The exclusive six figure sponsorship, brokered by Brand-Links, is part of Paypal’s ambition to target an all-important shopper audience in the run up to Christmas.
Steve Parkinson, Managing Director of Magic 105.4, said: “This is one of London’s biggest radio promotions and is a great incentive for new listeners to tune in and sample the music formula that has given Magic the commercial lead in the capital for the last 2 ½ years. Working with Paypal has given us the chance to make Mystery Voices bigger and better across a variety of platforms.”
Neil Harvey, Consumer Marketing Manager at Paypal, commented: “We are delighted to be working with Magic 105.4 and leveraging their connection with our key shopper target audience. The integration of the campaign across on-air and online will most definitely take Magic’s Mystery Voices to a new level of interaction”
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To advertise on Magic 105.4 or for radio advertising opportunities across Bauer Media's portfolio of UK radio stations please visit www.bauermedia.co.uk/radio
For more information please contact Jerina Hardy or Veryan Dexter on 0207 566 2990 or firstname@braben.co.uk
