Mother and Baby - UK First With Breastfeeding Mother Cover

Bauer Media's Mother and Baby will feature a breastfeeding mother on the cover - the first time a UK magazine has used such an image.

The August issue of the market-leading parenting title also features a comprehensive breastfeeding survey and goes on sale 9 July.

The survey was conducted by Mother and Baby magazine and online at Bauer Media’s parenting site www.askamum.com and National Childbirth Trust website www.nct.org.uk.

The issue will also include a six-page guide to breastfeeding, with a section dedicated to working through any problems mothers may have.

Miranda Levy, Editor of Mother and Baby commented: "One of the most unique experiences of motherhood is the intimate joy of breastfeeding your newborn, but Mother and Baby’s research has confirmed what we always suspected, that Britain needs to be more friendly to breastfeeding mothers. We wanted to help challenge and change these perceptions with more positive images of breastfeeding women such as the gorgeous and groundbreaking picture on this month's front cover."

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