Bauer Media’s Parkers.co.uk is the leading destination for UK car buyers seeking accurate pricing and impartial advice, with over 1.2 million unique users per month (up 17.5% year on year), and an average dwell time of 17 minutes*. Given the current challenges faced by car manufacturers, Parker’s is uniquely positioned to reach consumers who are right in the middle of the car buying process.
Parker’s is constantly striving to deliver creative solutions for both consumers and advertisers, and the latest development is a unique and vibrant Manufacturer’s Home Page Package. These allow the manufacturer to impart a wealth of in-depth information, relating to specific models, or their entire range.
Charlie Brookes, Group Commercial Director, Bauer Media comments:-
“The Parker’s team have worked hard to deliver this solution for manufacturers, at a time when consumers are more cautious than ever about big ticket purchases. The Home Page Packages give manufacturers the perfect opportunity to create cut-through, and really engage consumers, at the most crucial point in the car buying process.”
Pages are built working closely with the manufacturer, to ensure that they represent brand values, and include offers, brochure requests, test drives, dealer locator, news, reviews, and promotional links - all complementing the existing Parker’s editorial offering.
Charlie Brookes continues:-
“Traffic is driven to these pages through on site linking and other directional media, ensuring that those in the market for a specific model also find this fantastic resource.”
Two manufacturers have already identified the value of this unique development. Nissan will be featuring their 4x4 range in November, booked by Matt Franks at MG OMD, and Renault are launching the new Megane on the 21st November, booked by Laura Quy at Carat.
Jo Betts of MG OMD commented:-
“We have seen great results by using integrated advertising solutions which aid the researching car consumer. They add depth to our online campaigns, combining standard display formats with rich content so adding more value during the complex motor purchase process.”
To view the Nissan home pages, go to:-
http://www.parkers.co.uk/cars/manufacturers/nissan/
Ends
Notes to Editors
For more information/images contact:-
Genevieve Potter
PR Manager, Bauer Media (Peterborough)
Tel 01733 468524/07703 128108
Email Genevieve.Potter@bauermedia.co.uk
For information on advertising in Bauer Media's magazines please visit www.bauermedia.co.uk/magazine
