Q and BlackBerry Celebrate Q's 25th Anniversary

Seven-month campaign will launch with new Q PlayBook App
 
Bauer Media has teamed up with BlackBerry in a groundbreaking, multiplatform, interactive campaign to mark the 25th Anniversary of its influential music monthly Q. The BlackBerry and Q partnership will engage across the BlackBerry PlayBook tablet and BlackBerry smartphones highlighting landmark issues and events around the Q25 anniversary.

The campaign will kick off on 17 June with the launch of Q's first App on the BlackBerry PlayBook based around Q's search for 'The Greatest Act of the Last 25 Years' and will continue through to the end of the year. The App will drive BlackBerry users to vote for their favourite Act, with the winner announced at the Q Awards in October this year.
 
Rimi Atwal, Publishing Director of Q, commented: "The Q BlackBerry Playbook App will spearhead an innovative campaign providing our complementary audiences with a valuable experience of both PlayBook and Q. BlackBerry users are at the heart of Q's 25th anniversary, amplifying Q's content and brand essence to 'Discover Great Music'."

Q25 activity will bring together and amplify all the things that have made the magazine the UK's most prestigious music title: unrivalled access to music's most important and influential stars; outstanding writing and photography; and its ongoing quest to allow its readers to 'Discover Great Music'.

Ends

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