Bauer Radio today announces the appointment of Ric Blaxill to the exciting new role of Music and Content Director.
Formerly head of music for Bauer's local station portfolio outside of London, Ric's new role will take the strategic lead in developing relationships with the music industry to encourage an even stronger rapport between Bauer's 42 stations and artists and talent, and in turn create more compelling content for Bauer Radio's 13 million weekly listeners
Ric will also work alongside Bauer's Regional Managing Directors to create a joined-up UK-wide events strategy.
In addition to this music role Ric will expand his responsibilities to manage Bauer Radio's national brands - The hits, Smash Hits and heat radio. Ric's strategic input to these brands, which are driven by consumer passion for music and entertainment, will help support the programming team to drive their audiences and promotional opportunities to even greater heights.
Dee Ford, group MD, Bauer Radio, says: "Ric's contacts and knowledge of the industry have resulted in a number of wins, including the Bauer Radio exclusives with Kings of Leon and Rihanna.
This personal approach has resulted in many more joined up conversations between the industry and our 42 stations, and there are a number of exciting initiatives in the pipeline.
This senior appointment reflects Ric's expertise and his extensive contacts at all levels of the music world."
Ric Blaxill, Music and Content Director for Bauer Radio, says: "I am delighted to be offered this new role at an exciting time for Bauer Radio. We know how passionate our 13 million listeners feel about music, entertainment and live events. This new role allows Bauer Media to develop a more strategic approach to its events strategy across the UK, and simplifies access to the Bauer Radio portfolio for the music industry, artists and commercial partners. It also strengthens our commitment to the geographical areas we broadcast to by delivering bespoke first class local events to our music-hungry listeners - from London to Manchester, and from Glasgow to Newcastle. I'm also very excited to get closer to national brands The Hits, heat and Smash Hits Radio, with the aim of creating more compelling content for both listeners and advertisers alike. Exciting times!"
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