Target Media has secured a solus deal with Bauer Media's rock brand Kerrang! to promote Icon Film Distribution’s forthcoming movie release Pandorum.
The £60,000 deal, created and brokered by Target Media and Bauer Media’s Radio Strategy and Solutions team, will see the Kerrang! Network (including Kerrang! 105.2 and Kerrang! Digital) run an exclusive competition for listeners, in conjunction with Pandorum, offering the chance to win a once in a lifetime zero gravity flight in the USA. The on air competition will also be supported by promotion within Kerrang! magazine and Kerrang! online.
The competition will see contestants battle for the prize on Friday 2nd October, to coincide with the release date of the film.
The contestants will compete in a 24-hour endurance task where they will be isolated in a capsule and subjected to sensory deprivation challenges for the chance to win the ultimate prize.
The competition mechanic will be highly interactive with Kerrang! Network listeners watching the entire event online through individual webcams and choosing what happens next to the contestants through an online voting system.
Lisa James, Target Media commented: “The competition is a fantastic way for Icon Film Distribution to connect and engage with their target audience. The interactive nature of the competition will provide talkability around the theatrical release of Pandorum with Kerrang!’s perfect target audience.”
Karen Stacey, Director of Broadcast Sales and Brand Solutions, Bauer Media commented: "This is a unique competition for Kerrang! and will offer our listeners an exciting chance to play a part in all the launch hype of a film we know they will love. This is a one in a million competition prize.”
Hugo Grumbar, President, Icon Films said: “Pandorum is an edge of your seat sci-fi horror thrill ride. It deals with the isolation of a crew in deep space who find out all is not what it seems and they are not alone! The elements of the movie act as a great inspiration for an innovative promotional campaign that goes the extra mile and allows the audience to participate directly in what is sure to become a major talking point. Target Media’s relationship with Kerrang! has delivered the perfect platform to reach our target audience and we look forward to them joining us for the ride"
Ends
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For online advertising please visit: www.bauermedia.co.uk/online
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For UK radio advertising opportunities across Kerrang Radio or Bauer Media's portfolio of UK radio stations please visit www.bauermedia.co.uk/radio
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