Bauer Media is the umbrella company for the most influential youth focussed media brands in the UK including Kerrang!, Kiss, more!, Zoo and heat radio.
Across our youth portfolio, we engage 3.1 million 15-34s every week - a massive 35% of all UK 15-34s with 3.1 million 15-24s, 39% of the entire 15-24 UK population.
Across Our Platforms
Magazines
Our youth magazine brands entertain, inspire and engage the youth marketplace with the likes of Zoo, Match!, more! and heat. The chart below highlights our youth imprint across our entire magazine portfolio.
Magazine Youth Portfolio Reach
| |
Reach (000s) |
% of Population |
| 15-24 |
3123 |
39.2 |
| 15-34 |
5352 |
34.2 |
| ABC1 |
5902 |
21.4 |
Source: NRS July 08 - June 2009
Radio
Across our radio assets Bauer Media reaches 6.4 million 15-34s every week with a host of heritage and newly formed stations from Kiss 100 to heat radio. The chart below highlights our youth imprint across our entire radio portfolio.
Radio Youth Portfolio Reach
| |
Reach (000s) |
% of Population |
| 15-24 |
3757 |
45.8 |
| 15-34 |
6356 |
39.5 |
| ABC1 |
6244 |
22.7 |
Source: RAJAR Q4 2008
TV
The Bauer Media TV portfolio plays to a wide variety of tastes from 4Music, the UK’s biggest music channel to Smash Hits, The Box and Kiss TV. The chart below highlights our youth imprint across our entire TV portfolio.
TV Youth Portfolio Reach
| |
Reach (000s) |
% of Population |
| 16-24 |
1512 |
23.6 |
| 16-34 |
2954 |
22.1 |
| ABC1 |
3060 |
13.4 |
BARB Infosys 01/12/08 -28/02/09
Online
Bauer Media’s interactive offering entertains over 5.8 million unique users every month with over 125 million impressions. www.closerdiets.com, FHM.com, cocosa.com, Empireonline.com, Graziadaily.co.uk and heatworld.com keep our audience abreast of the latest fashion trends, film and web game reviews and celebrity news.
Creating a difference for our youth audience is at the core of everything we do from the relaunch of more! to the creation of heat radio, the UK’s first radio station to run solely ad funded programming. Creating a difference that consistently surprises, engages and entertains our audience is our key driver and keeps us at the forefront of this hugely competitive marketplace.
Please visit the brands section for more information on Bauer Media's brands.
