BAUER MEDIA POSTS WEEKLY REACH OF 16.9 MILLION LISTENERS AND CONTINUES TO BEAT INDUSTRY AVERAGE WITH 56.8% OF LISTENING BEING DELIVERED VIA A DIGITAL DEVICE.
The KISS NETWORK reaches 5.1million listeners across KISS, KISSTORY and KISS FRESH. ‘KISS Breakfast with Rickie, Melvin and Charlie’, sponsored by Three, is the biggest commercial breakfast show in the UK for the second consecutive quarter with a reach of 2.1 million. KISSTORY, playing the best in old skool and anthems, is the #1 commercial all-digital station reaching 1.6million listeners.
The ABSOLUTE RADIO NETWORK, including the decades stations, now reaches 4.2million listeners. ‘The Christian O’Connell Breakfast Show’, sponsored by Wickes, continues as the #2 national commercial breakfast show, just behind KISS, with a reach of 1.9million listeners across the UK. ABSOLUTE 80s takes the crown as the #2 commercial digital station with a reach of 1.4million. The ABSOLUTE RADIO team will build on their record-breaking 33.1m hours when Dave Berry joins the team later this year.
The MAGIC NETWORK, now including sister stations MELLOW MAGIC, MAGIC CHILLED and MAGIC SOUL, reaches 3.6million listeners. MAGIC remains the #3 commercial station in London and looks forward to welcoming Ronan Keating as its new breakfast show host in the autumn. New digital-only station MELLOW MAGIC grows to a record 470k listeners weekly.
The BAUER CITY NETWORK reaches 6.8million listeners in major towns and cities across the UK every week. 11 key stations including Manchester’s KEY 103, Liverpool’s RADIO CITY, GEM 106 in Nottingham and Derby, and Newcastle’s METRO RADIO have all seen significant growth in the last year.
PLANET ROCK, who have recently launched a print edition, becomes the #3 biggest all-digital commercial station with over 1 million listeners tuning in weekly. This means Bauer Media now operates the top three digital only commercial stations.
Source: RAJAR / Ipsos - MORI / RSMB, period Q1 2017, all stations and groups results are reported on their specified reporting period and TSA.