Cash For Kids

Back to brands

Cash for Kids is Bauer Radio’s network of local charities, which operate across 21 areas around the UK.

Our mission is to respond to the needs of children in our communities, and we aspire to enable all children to live life to the full and achieve their individual potential.

Each Cash for Kids charity was established to channel the caring of the local community into the welfare of their own youngsters. We use the power of our Place Portfolio radio brands to deliver initiatives for sick and disadvantaged children in our communities, to benefit local children and give the most underprivileged a better and brighter future.

Every year we raise millions of pounds for local children and young people who are suffering from abuse or neglect, who are disabled and have special needs or who simply need extra care or guidance.

We participate in a huge variety of fundraising events both on & off air and by encouraging individuals, groups, schools and companies to jump on board, join in the fun and offer a helping hand to disadvantaged children in their own community.

With cash raised locally each charity guarantees that the generous donations made by listeners will go towards bringing hope, healing and happiness to children in their community. All the money raised on behalf of Cash for Kids stays in the area it was raised in providing a helping hand when and where it is needed most.

Collectively Cash for Kids raised in excess of £15.7 million in 2014.

Together, we can make a difference.


Mission Christmas

Our Mission Christmas campaign is the jewel in the Cash for Kids crown and concentrates on listeners donating a gift or cash for a local child who would otherwise go without at Christmas. Local Social Services and other agencies identify the children most at need, many of whom are in care homes and refuges. Although all children remain anonymous many letters of thanks are received post-Christmas from homes and Social Services. Dame Helen Mirren, JLS and Ant & Dec have previously offered their support to the appeal.

In 2014, thanks to the incredible generosity of our listeners we distributed over £10.5 million in gifts and cash (up 22% year on year) and helped over 310,000 children in local communities across the UK, a 19% increase on the previous year.

Cash for Kids Superhero Day

A day dedicated to helping local children, Cash for Kids Superhero Day runs on the majority of stations with a Cash for Kids charity, thereby putting the full weight of the Bauer Radio brands behind the campaign. All manner of Superhero themed local events contribute to the fundraising for the campaign, many often organised by generous listeners, and localised programming content puts the well-being of local children at the heart of a fun, engaging day of radio.

Cash for Kids Superhero Day 2014 collectively raised in excess of £495,000!



Key Contacts

Latest News

  • CFK Raises £11m

    CFK Raises £11m

    Bauer Media can reveal that its charity, Cash For Kids, has raised over £11million*…

  • Mission Christmas 2013

    Mission Christmas 2013

    Mission Christmas is the biggest campaign that Cash for Kids deliver every year. Across…

Would you like
to work for
Bauer Media?