Brand Overview: Downtown Radio is a brand that is synonymous with radio audiences across Northern Ireland. When it signed on air in March 1976 it was already making broadcasting history by becoming the first commercial radio station in Ireland. Downtown’s audience expect great local content that is relevant to them. The station’s style and attitude delivers to its listeners great adult contemporary music from the 70s to today. Entertainment, companionship and informative, concise news are the brand’s cornerstones.