It’s great to be a man: FHM’s key pillar may sound a simple philosophy, but it’s one that the brand has lived, breathed and celebrated for years.
The magazine, through its core values of ‘funny’, ‘sexy’, ‘daring’ and ‘useful’ aims to root every page in our readers’ lives and takes pride in the brilliance that masculinity encompasses in 2015. Be it epic adventures, delicious food, craft beers, the best trainers, eye-opening tales of bravery, beautiful and empowered women and truly inspirational men, this quality of betterment is what sets it apart from the competition.
The brand’s role as a trusted entertainment filter further grounds FHM as the must-read man bible of the month. It sorts the wheat from the chaff, telling the audience exactly what they should be doing, seeing, buying, reading, eating and drinking at that specific moment. It’s a place where they can find a cast of loved celebrity characters, male and female, that they can look up to.
IT'S GREAT TO BE A MAN
Be it epic adventures, delicious food, craft beers, the best trainers, eye-opening tales of bravery, beautiful and empowered women and truly inspirational men, this quality of betterment is what sets it apart from the competition.
Part of celebrating masculinity is, of course, recognising that its readers strive to be even better men themselves. It gives support and knowledge to readers that in turn gives them the confidence to improve their lives and feel even greater about themselves. The FHM brand is the ultimate wingman to its audience.
FHM MAN FOOD
The multimedia FHM Man Food print, video and social franchise has become the brand’s most successful, with thousands of highly engaged readers actively making and Instagramming their creations with the #FHMManFood hashtag. Furthermore, the brand has been at the forefront of the multi-million pound craft beer movement, championing the men and women that do away with mass produced alcohol in favour for unrivalled quality.
FHM.com is the biggest and best lifestyle website for modern British men. We react to topical news with a witty, unique take, covering the biggest entertainment and tech releases as well as the funniest virals, key style, health, fitness and sex tips with our key pillars of funny, sexy and useful always in mind. FHM.com is the home of the phenomenally successful and highly engaging #FHMManFood franchise, classy and sexy cover star videos, inspirational adventure features and ultimate ‘how to’ guides. First and foremost, it aims to tackle the issues that are affecting men today.
FHM 100 Sexiest
After celebrating its 20th anniversary in 2014 FHM’s 100 Sexiest was back in 2015 with a new twist. Two of the world’s biggest lifestyle brands joined forces to create one enormous crosschannel campaign and hotly contested public vote – FHM’s 100 Sexiest and heat’s Hottest Hunks. 100 sexist always gets the nation talking, commenting, sharing and voting as Britain decides who are the hottest men and women on the planet.
FHM Collections is the bi-annual fashion supplement brought to you by the UK’s biggest and best mainstream lifestyle male brand. Our fashion editorial is second to none and unique within the men’s market, making the Spring/Summer and Autumn/Winter specials an unmissable opportunity both editorially and commercially.
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