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Brand Overview: Key 103 is the market-leading commercial radio station broadcasting to Greater Manchester to a weekly audience of 538,000 with a staggering 3.9 million listening hours. Key 103 recently overtook Radio 2 to become the overall market leader for 25-44 females, truly living up to the strap line ‘Manchester’s No. 1 Hit Music Station’

Key 103 prides itself being for Manchester from Manchester broadcasting for over 33 years connecting with a loyal local audience who value the station for its relevant and desirable personalities and unique programming which genuinely reflects, and celebrates, their local life.

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