Brand Overview: MFR is the market leading radio station for the north of Scotland, covering the Highlands, Moray and Aberdeenshire – an area the size of Belgium! MFR provides entertaining local radio that is relevant and engaging to a diverse and widespread audience; which is no mean feat, but is ultimately the key to MFR’s success. MFR is a strong brand with a loyal audience. MFR represents and unites the north of Scotland like no-one else. MFR is committed to news, sport and the people in our area.