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Moray Firth Radio is a multi-platform entity with MFR focusing on a target audience of 25 – 44 on FM, MFR 2 On AM focuses on the 44+ demographic allowing MFR 3 on Digital Radio to capture the younger 15 – 34 age group.
MFR (Moray Firth Radio) is the number 1 commercial radio station for the North of Scotland covering the Highlands, Moray and Aberdeenshire. We are a heritage brand in Scotland, launching in 1982 and priding ourselves on hugely popular presenters, fantastic promotions, competitions, up to the minute local news, sport, traffic and travel & entertainment news.
In recent years we’ve won numerous national and international awards, including the Sony Station of the Year.

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