The Hits delivers the most popular music for 15-24 year old ‘Millennials’ — young tech-savvy people with a thirst for up-to-the-minute knowledge and the freshest hit music.
They’re early adopters at the leading edge of the mainstream, so they need to have all the info first, and they like it bite-sized. They listen because they want all the biggest hits of the moment, and they want content that’s up-tempo and fast-paced. They want it funny, irreverent and uncomplicated…and they want it now. We share their love of discovering new and emerging artists, and we only play music released within the last 12 months.
TV (Freeview channel 711)