ZOO delivers a compelling package of girls, football, bloke news and funny stuff. ZOO aims to entertain its readers, offering to make them laugh, and to keep them informed about the important things in their lives. ZOO has a strong identity and personality: it is a funny, topical men’s weekly which creates talkability and is an essential part of blokes lives. They need beer, girls, football... and they need ZOO. Lads with an intelligent sense of humour flock to ZOO and come back every week because it isn’t formulaic or predictable.