Advertising Case Studies

Are You Man Enough?

Recruitment for the Royal Marines needed a boost and Bauer Media were there to help. Their previous campaign positioned them as an elite force and presented the notion that 99.9% of men don’t quite have quite what it takes to succeed in a career in the Royal Marines Commando. COI briefed the market on this recruitment challenge and Zoo responded with the 'Are You Man Enough?' challenge.
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Nokia Summer of Music

A whole summer of bespoke music programming activity brought to you by Nokia across a large number of GCap and Bauer Media stations. 56% of listeners said that Nokia appealed to them more than other makes, compared to 45% of non listeners.
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