Anyone living in England over the age of 19 (excluding those who are already in education) can apply to join the programme and the free training aims to equip people from all walks of life with the practical education and experience to break in to and develop their careers in the world of media and more specifically, print and digital publishing.
Bauer Academy’s Managing Director, Courtnay McLeod comments:
‘We already have a strong track record of delivering world-class training within the radio industry, and this is a natural evolution, allowing us to bring people inside Bauer Media, one of the world’s leading media and publishing houses, to help them gain invaluable experience, develop their careers and achieve their potential.’
Creative Skillset’s Partnership Manager for publishing Julie Hadwin adds: “ Its brilliant to be working with Bauer in publishing and extending opportunity and access into that sector.”
There are three key components of ‘Bridging the Gap’
Consumer understanding – a three month sales development programme which takes place in Peterborough, aimed at developing commercial capabilities in the media marketplace. Participants will hone their skills to deliver creative customer solutions, whilst being mentored by senior Bauer Media commercial leaders.
Publishing content in the digital world – an intensive, six day course delivered in London, which focuses on creating excellent creative content, with work shops and guest speakers imparting key editorial and production skills, incorporating the latest updates to digital technology and processes.
Personalised training – six candidates will be given the opportunity to tailor-make their own, Manchester or London- based publishing training, alongside world-class tutors who will support them in designing a five day course, taking in to account their individual experience and career ambitions.
To find out more and for those wishing to apply, please see
Notes to Editors:
About The Bauer Academy
The Bauer Academy helps people and businesses to grow.
With a network of training locations and media industry professionals across the UK, we offer fully funded, flexible, hands-on training for individuals from all walks of life, as well as tailor made, paid-for training for businesses.
Learning is a personal journey. We focus on the learner and deliver relevant, practical training which unlocks opportunities within the media industry but is transferable to other sectors too. Our students tell us that our training is game changing, even life changing, and a raft of talented individuals have been employed by Bauer Media and other successful businesses since we launched The Bauer Academy in 2013.
For our business clients, the Bauer Academy offers uniquely creative, bespoke training solutions. Whether navigating through a period of change, or looking at the latest ways to communicate a multi -platform message, we can help teams and businesses to unlock their potential, move forward and grow.
About Bauer Media
Bauer Media UK reaches over 22 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Creative Skillset
Creative Skillset empowers the Creative Industries to develop skills and talent; we do this by influencing and shaping policy, ensuring quality and by securing the vital investment for individuals to become the best in their field and for businesses to grow. As the industry skills body for the Creative Industries, we work across film, television, radio, animation, visual effects, games, fashion, textiles, advertising, marketing communications and publishing.
Support for the Bridging the Gap programme has been made possible by co-investment from Creative Skillset via the Employer Ownership Pilot, a joint industry and government partnership in skills and training in the creative industries. This project has been partly supported by HM Government with Employer Ownership funding.
For further press information, please contact:
Genevieve Potter, Head of Communications, Bauer Media, firstname.lastname@example.org
T: 01733 468524 M: 07703 128108
Andrew Bate Creative Skillet Press and PR Manager email@example.com
T: 0207 713 9818 M: 07932 102826