Bauer Media has appointed Christian Baesler as MD, Bauer Xcel Media - in a role that will see him oversee Bauer Media’s digital division in both the UK and the U.S. He brings a unique global view from his experience within Bauer Xcel in New York where he has built up a highly successful department which spear-headed the set-up of Xcel as a separate division.
Under his leadership, all of Bauer Media’s U.S. brands have experienced extraordinary digital growth: among other achievements, Life&Style became the fastest growing magazine brand in the US digital space, while J-14 became the largest editorial teen brand on Facebook. In addition, Christian has grown the operation into a team of more than 70 across editorial, technology, marketing and product management.
Commenting on the appointment, Paul Keenan CEO UK & Nordics said, “Christian brings a wealth of experience to further unlock Bauer’s ambition to globally scale strategies, innovative data-driven products and monetisation opportunities”.
Christian Baesler said, “I’m thrilled to be leading Bauer UK’s rapid digital expansion across its portfolio of more than 100 incredible, market leading brands. I look forward to working with our highly talented teams on significantly expanding our reach and unlocking even more value for our premium advertising partners.”
Christian began his career with Bauer at the group’s headquarters in Hamburg, and after four years was relocated to New York in 2012 to jump-start Bauer Media’s digital business in the U.S. He has a degree in Computer Science and Business Administration, and studied at Nordakademie Hamburg, Boston University and Harvard Business School. Prior to this, Christian was a freelance writer, photographer and web developer.
Christian will take up this post with immediate effect.
For further information, please contact:
Bauer Communications Director
T: 0207 432 3317
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.