Bauer Media continues to invest in the Magic brand with the addition of former Spice Girl Melanie Chisholm, aka Melanie C as she presents a series of radio shows in a week-long takeover on new digital station Magic Chilled. Mel plays a selection of her favourite laid-back hits as well as showcasing her brand new single Anymore as she shares anecdotes from her time with the Spice Girls, to launching her solo career and taking to the screen and stage.
Magic Radio launched national digital stations Magic Chilled and Mellow Magic earlier this year, forming the Magic Radio Network, which has also housed innovative pop-up stations Magic ABBA and Magic Soul Summer, each launched to cater for the promotion of wider commercial deals with Mamma Mia and Motown The Musical respectively.
Melanie C’s arrival follows a series of top talent hires across the Magic Radio Network, including Mel Giedroyc (Great British Bake Off, BBC1) who hosts a new Saturday lunchtime show on Magic Radio. Mellow Magic see’s Patsy Kensit and John Hannah (Four Weddings and a Funeral, The Mummy) play Timeless Relaxing Classics, while West End star and former Sugababe Jade Ewen hosts daytimes on Magic Chilled.
Magic Radio Content Director Tony Moorey said “We continue to drive the Magic Radio Network forward and the addition of Melanie C to the Magic Chilled line up for this special series feeds into our ever developing strategy. Digital Radio is a great enabler of choice and allows us to create a range of content that really broadens our appeal to listeners”.
Both Magic Chilled and Mellow Magic are broadcast to the nation on the newly launched second national digital radio multiplex alongside fellow Bauer digital brands, KISSTORY, heat radio, Absolute 80s and Planet Rock.
Hear Melanie every day on Magic Chilled from 12-2pm this week. www.magicchilled.co.uk
About Magic Radio:
Magic Radio entertains a total audience of over 3.7 million across the UK on digital radio, with the perfect mix of music and entertainment to lift your day. You can listen to Magic Radio in London on 105.4FM and nationally via the Magic App, at magic.co.uk, on Sky Channel 0180, Freeview Channel 715, Virgin Media 928 and as a music TV channel on The Box Plus Network.
The Magic Radio Network includes digital stations, Mellow Magic playing timeless relaxing classics and Magic Chilled, which creates a contemporary music escape featuring fresh laid-back hits. Both services are available on DAB Digital Radio, online and via mobile apps.
To find out more about Magic’s different stations, music, events and presenters, head to www.magic.co.uk
For Further Press Information on the Magic Radio Network, please contact:
Cat Martin (née Macdonald) – Communications Director Bauer Media (Radio)
T: 0207 432 3317 M: 07932 746363
Jonny Silver – Communications Manager, Bauer Media (Radio)
T: 020 7432 3417 M: 07929 333 759