Bauer Media posts record reach of 17.9m listeners with record high of 11.8m digital listeners

Bauer Media increases lead in commercial digital listening with 56.1% of listening vs industry average of 45.5%

Absolute Radio Network celebrates record reach of 4.5m

KISSTORY claims #1 all digital commercial radio station spot with 1.6m listeners

#1 and #2 national commercial breakfast shows held by Absolute Radio and KISS

 

  • Record reach for Absolute Radio Network with 4.5m (+6.9% yoy) listeners
  • #1 national commercial breakfast show for The Christian O’Connell Breakfast Show with record of 1.9m listeners (+14.6% yoy)
  • Growth for Absolute Radio main station up 24.4% yoy with 2.6m listeners

 

  • #2 national commercial breakfast show for KISS celebrates with 1.8m (+15% yoy)
  • Record reach for KISSTORY nationally and it claims the number one all digital commercial radio station spot with 1.6m listeners (+23.3% yoy)
  • KISS Network reaches 5.4m listeners

  • Growth for the Magic Network with 3.7m listeners
  • Further growth for newly launched Magic Mellow which celebrates reach of 424,000 listeners andMagic Chilled which posts reach of 240,000 listeners

 

  • Bauer City Network (BCN) remains third biggest commercial radio network, with its audience reaching 7m nationally
  • BCN records highest ever digital reach with 2.9m listeners (+5.9% yoy)
  • Standout performances include Glasgow’s Clyde 1 which increases listeners to 660,000 (+14.6% yoy)

 

Digital

  • Record reach of 11.8m listeners (+7.9% yoy) as Bauer Media continues to lead as the #1 digital commercial broadcaster
  • 56.1% (+3.3% yoy) of Bauer Radio listening is via a digital device, versus the industry average of 45.5% 
  • Growth for Planet Rock which increases to 1.1m listeners (+5.1% yoy)

 

Dee Ford, Group Managing Director Radio, Bauer Media, said: “We are celebrating yet another strong set of results for Bauer’s national and local brands. Stellar performances from Absolute Radio, and KISSTORY have underpinned an all-time record reach for Bauer - the home of distinctive and much-loved radio brands. Our focus on driving listening through digital devices has kept Bauer radio ahead of the rest of the radio field with 56.1% of all listening to Bauer radio stations now being digital.”

   

Source: RAJAR / Ipsos - MORI / RSMB, period Q3 2016, all stations and groups results are reported on their specified reporting period and TSA.

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