Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars.
The multi-platform campaign activity, which launches today, will feature on air trails, a branded hub, video content, an experiential two-day audition event and a presenter academy which will see KISS and Gumtree offer listeners interview tips and advice on job opportunities.
The activity will also include an enhanced TV spot that will run across Bauer Media’s The Box Plus Network. Using Gumtree’s existing TV creative, the advertisement will encourage viewers to register online for the chance to become the next Kiss Chosen One.
Now in its fifth year, The KISS Chosen One is once again on the search for a new KISS presenter to receive a three-month contract. Past winners include Charlie T, AJ King and Andrea Zara. For the first time in the history of initiative, the partnership with Gumtree will extend the opportunity so that listeners can have the chance to secure jobs in roles including team members assisting behind the scenes, runners or events assistants at KISS FM.
The campaign will target KISS’s audience of millennial entertainment lovers between 16 – 34 years old and will run on air across KISS FM UK, online on kissfmuk.com and @KISSFMUK on social media.
Abby Carvosso, Group MD, Bauer Advertising, said: “This is a truly integrated campaign that has been built from our deep insight into the Kiss audience and carefully crafted by the Kiss content team with Gumtree to create a highly valuable a partnership for our audience, Kiss and Gumtree.”
Katie Crossfield, Brand Manager at Gumtree, said: “We partnered with Bauer Media’s KISS FM to tap in to a network of content creators who understand the trends and culture listeners are interested in. We applied this insight and knowledge to create a campaign that resonates with our goals of highlighting Gumtree’s job opportunities.”
Jane Power, Account Director, the7stars, said: “To launch Gumtree’s first standalone jobs campaign, we wanted something fresh to capture the attention of our youth audience. Partnering with Bauer to make The KISS Chosen One bigger than ever by integrating Gumtree across every touchpoint of radio, online, TV, content and social will get our audience excited about the fantastic range of opportunities that Gumtree offers.”
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