Manchester’s Key 103 has launched a new marketing campaign to promote the station’s music position of playing ALL THE BIGGEST HITS, ALL DAY LONG. The campaign highlights the depth of the station’s playlist, a major USP in its market.
The bright and bold creative features core artists and lists superstars instantly recognisable by only their first names. From Ed (Sheeran), to Justin (Bieber & Timberlake), Katy (Perry), Taylor (Swift), Ellie (Goulding), Calvin (Harris) and Bruno (Mars) to Coldplay, Maroon 5, Rihanna, Adele, Beyoncé, Usher and more.
The ‘More Hits Than Ever’ headline emphasises the breadth of the station’s music which covers the biggest hits and artists of the last 15 years, providing a strong call to action for listeners looking for a station that provides the musical variety they love.
Initially the campaign will run across Manchester on billboards, digital screens, bus rears, wrapped taxi cabs and social media channels, with much more activity planned for later in the year.
This campaign builds on Key 103’s official partnership with the Manchester Arena which will continue to host Key 103 Summer Live and Key 103 Christmas Live concerts, the brand’s two stand-out multi-artist music events in 2017.