London, January 4, 2017: An iconic brand in UK media, KISS TV - part of The Box Plus Network, the UK’s most-watched music video network - has undergone a design transformation.
KISS TV stands at the forefront of mainstream and urban music as the UK's No.1 urban and dance floor channel and today The Box Plus Network is excited to reveal the brand’s new on-air identity.
There are four main strands that pay homage to the synergy between fashion and music, each intertwined with a distinctive party mood: bling, club, pop and urban that also reflect the range of the channel’s music policy. The brand is taken into an abstract, intergalactic world, on a journey of high energy, form and colour.
‘Bling’ brings the luxe of hip hop and glam pop with reflective, glittering, metallic textures and fluid, melding animations. ‘Club’ embodies the energy of house and techno, glowing lights and lasers, and repetitive beating movements.
‘Pop’ provides imagery derived from pop funk and pop rap, colourful, vibrant hues, and frenetic, bold animations. Finally, ‘urban’ ident draws inspiration from garage and grime, with dark, moody tones lit up with molten lava and animated at an explosive pace.
Within the animations, two objects touch - representing a ‘kiss’ - to create a chain reaction culminating in a distinctive logo resolve. The faceted and folding mechanic is used as a constant to create a familiar thread across the four distinct looks - showcasing four facets of the one channel.
Specially composed tracks by Nottingham Bass DJ/producer Shookz - one of the Midlands’ most diverse and exciting musical talents - adds multi-dimensional layers to the four idents. Inspiration for these tracks has come from youth production workshops, Shookz’s remix work, and his immersion in a range of sub-genres of electronic dance music.
Key findings from The Box Plus Network’s latest Brand Tracker have been incorporated into the refresh brief. It showed that KISS was most associated with a party mood; it makes people feel good and want to dance, and they see it as fresh, relevant and cool.
The Box Plus Network consistently tracks its brands and perceptions in order to stay relevant, current and aesthetically en pointe. Awareness, usage and loyalty of the channels are measured along with perceptions of image and attitudes towards them.
The Box Plus Network’s Art Director Daniel Wood who spearheaded the visual refresh says: “We’re delighted to bring this exciting design refresh to the iconic KISS brand to ensure it remains as relevant to its urban and dance music audience as it ever was. Encompassing findings from our Brand Tracker report, we’re confident that this imagery perfectly reflects the current vibe of the KISS offering whilst giving the viewers what they want to see and can relate to.”
Mainframe were recently invited by Box Plus Network to create a series of idents for their music channel KISS TV. With Kiss being at the forefront of Music TV in the U.K. the brief for the idents was to created something innovative, visually stunning and different to anything else on UK TV screens.
Adam Jenns, Exec producer at Mainframe commented "We tried to push the boundaries in terms of look and feel with these idents. Spending large amounts of time doing research and development, particularly in new forms of procedural animation, gave us tools we needed to create something truly original. The Box Plus team were particularly supportive of this experimental way of working and hopefully the results were worth the effort everyone put into the project."
The KISS rebrand will launch across TV, app and boxplus.com on 4 January 2017.
For more information, please contact:
Tel: 0203 327 7111
KISS is the UK’s largest multimedia brand for 15-34yr olds. It stands at the forefront of mainstream and urban music as the UK’s number one urban and dance channel. A mixture of knowledge and street smarts fuels our obsession for combining the latest news and reviews alongside a well-trusted playlist. Curious, switched on and progressive, KISS captures the audience’s lifestyle and the best of club culture with the biggest remixes, artist back-catalogues, DJ takeovers and the freshest urban and dancefloor beats around.
It can be found on channels 383 (Sky), 18 (Freeview) and 336 (Virgin Media) and on boxplus.com
Listen to the four Kiss idents: [HYPERLINK]
- BLING (Tune: Say Nothing)
- CLUB (Tune: The Flute)
- POP (Tune: Making Me Wait)
- URBAN (Tune: Voodoo)
About The Box Plus Network:
The Box Plus Network is the UK’s most-watched music video network. A joint venture between Channel 4 and Bauer Media, it broadcasts eight inimitable music television channels; The Box, Box Upfront, Box Hits, Box Africa (international only) 4Music, Kiss, Magic and Kerrang!, attracting a monthly average audience of over 16 million viewers in 2015 and a total of 4.1 billion individual music video views.*
The channels broadcast through all major TV platforms (Freeview, Sky, Virgin Media, Talk Talk, YouView and Freesat) and are also hosted through dedicated simulcast players on www.boxplus.com and are available on the free Box+ mobile app, available to download from the App Store and Google Play, allowing viewers to watch the channels wherever, whenever they want. BeBox is the latest digital addition, available across social media and at www.beboxmusic.com.
The Box Plus Network is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the ultimate experience.
*Source: Barb/Techedge 2015, Whole Day
Shookz is bass music DJ and producer from Nottingham. He’s released a range of music on labels including Playaz, Fokuz Recordings, Advisory Records, 3D Mode and his own imprint Lighterworks, He’s collaborated with the likes of DJ Devize, MC Spyda, Theory, garnered support from BBC Radio, Rinse FM, Fabio and Grooverider, Zane Lowe and DJ Hype, has had his music featured the Fabric Live Mix series courtesy of DJ Hazard, has appeared at Glastonbury and has undertaken a range of remix work from garage music to a Eurovision Song Contest entry.
As well as being known as one half of production duo One Bomb, Shookz created locally-renowned internet station Kinda Funky Radio and boasts an extensive collection of jungle and garage vinyls.