KISS 100 is #1 commercial station for reach in London 

Absolute Radio Network records highest ever reach of 4.2m

Bauer City Network grows audience to 7.3m boosted by strong Bauer City 2 and 3 performances

Bauer Media is #1 digital commercial radio operator with 10.7m digitally enabled listener

KISS

  • KISS Network (inc KISS Fresh and KISSTORY) posts sixth consecutive increase in reach to record 5.5m listeners (+12% yoy), with record hours of 31.2m (+14% yoy)
  • Record reach for main station KISS of 4.7m listeners (+9% yoy)
  • KISS 100 takes title of #1 commercial station for reach in London with 2.1m listeners (+16% yoy)
  • KISSTORY remains #2 commercial all-digital station with 1.3m listeners (+34% yoy)

ABSOLUTE RADIO

  • Absolute Radio Network celebrates record reach of 4.2m (+5% yoy)
  • Main station Absolute Radio breaks 2m listener mark for first time to 2.1m (+14% yoy)
  • Record audience for Absolute Radio 70s (+71% yoy) and Absolute Classic Rock (+17% yoy)
  • Absolute 80s remains #1 commercial all-digital station with 1.6m listeners (+10% yoy)

MAGIC

  • Magic Network grows yoy with 20% increase in reach to 3.4m listeners
  • Magic Network hours increase 14% yoy to 17m

BAUER CITY NETWORK

  • Bauer City 1 (BCN 1) hits 6m listeners (inc Orion)
  • Bauer City 2 (BCN 2) celebrates increase in reach of 12% yoy to 1.2m listeners (inc Orion)
  • Bauer City 3 (BCN 3) posts record reach of 953,000

DIGITAL

  • Nine out of the top ten digital commercial stations are Bauer Media owned
  • 55% (+3% yoy) of total Bauer Radio listening took place via a digital device compared to the industry average of 42%
  • Bauer Media is #1 digital commercial radio operator with 10.7m digitally enabled listeners

Dee Ford, Group Managing Director Radio, Bauer Media, said: “The latest RAJAR results clearly demonstrate that our significant digital investment continues to drive record reach and share for Bauer Media. We are leading in the digital radio space, with our reach up 8% yoy, high above the industry average. This focus in digital growth has undoubtedly helped today’s positive headlines with healthy growth for both the KISS and Absolute Radio Networks, plus Bauer City 2 and 3.”

Abby Carvosso, Group MD Bauer Advertising said: “Our continued leadership in the digital radio sector demonstrates our commitment to growth through innovation. We want to ensure it is as easy as possible for customers to access all our valuable audiences in the most effective way possible, engaging audiences on both a local and national scale across the country.” 

Source: RAJAR / Ipsos - MORI / RSMB, period Q3 2015, all stations and groups results are reported on their specified reporting period and TSA. 

Available for comment:

Steve Parkinson, Group Managing Director, National Radio, Bauer Media

Andy Roberts, Group Programme Director, KISS Network, Bauer Media

Tony Moorey, Content Director Absolute Radio and Magic, Bauer Media

 

For more info:

Effie Kanyua

Acting Communications Director, Bauer Media (Radio)

E: effie.kanyua@bauermedia.co.uk

T: 0207 342 3417

 

 

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