Q4 2017 RAJAR RESULTS

NEW BREAKFAST AND HOMETIME TALENT DELIVERS GROWTH WITH STRONG PERFORMANCES FROM ABSOLUTE RADIO, KISS, MAGIC AND KEY 103

Record reach for Absolute Radio and Magic networks

#1 and #3 biggest commercial breakfast shows for KISS and Magic in London

 

Bauer Media reaches new high of 61% of listeners listening via digital device

  • Digital reach grows to 12.1 million – 61% of Bauer Media’s listening is via a digital device
  • Bauer Media’s reach is now 18 million

 

 

  • Ronan Keating and Harriet Scott’s debut at breakfast posts the second best ever performance in Magic’s history with 1.4 million listeners

 

  • Highest ever reach for the Magic Radio Network with 3.9 million listeners
  • Year on year growth across Mellow Magic (473,000), Magic Chilled (268,000) and Magic Soul reaches biggest audience to date with 254,000 listeners

 

  • Absolute Radio Network grows reach to record of 4.7 million listeners
  • The new Dave Berry Show at Hometime posts best audience in Absolute Radio’s history

 

  • The Christian O’Connell Breakfast Show hits 2.1 million listeners and retains the #2 national commercial breakfast show position
  • Record digital listening for Absolute Radio with 70% listening via a digital device

 

  • Rickie, Melvin & Charlie remain the #1 national commercial breakfast show for the fifth consecutive quarter with highest ever reach of 2.2 million listeners, and also celebrate #1 commercial breakfast show in London
  • Record network reach for KISS with 5.6 million
  • KISSTORY remains the #1 digital only commercial station with 1.7 million tuning in – up 22% year on year
  • KISS FRESH grows audience to 578,000 up 18% year on year

 

            

  • Bauer City Network posts 6.7 million listeners
  • Key 103 reaches 385,000 listeners following Strictly star Gemma Atkinson joining its leading breakfast show alongside Matt Haslam and Mike Toolan
  • Gem 106 achieves highest reach in the station’s 20 year history with 561,000 listeners
  • Cool FM posts best ever reach with 503,000 listeners

 

    • The network celebrates growth in other major cities, including:
  • Hallam FM (348,000 up 16%)
  • Downtown Country (119,000 up 16%)
  • Forth 1 (351,000 up 10%)
  • Viking FM (204,000 up 4%)

 

 

Dee Ford, Group Managing Director Radio, Bauer Media, said, “I’m delighted with the debut performance of new talent Ronan Keating and Harriet Scott on Magic Breakfast and Dave Berry on Absolute Radio Hometime. In addition, Gemma Atkinson, Matt Haslam and Mike Toolan from Key 103 Breakfast are now firmly on the map in Manchester. This quarter has also seen standout performances for Rickie, Melvin and Charlie from KISS breakfast and Christian O’Connell on the Absolute Radio Breakfast Show. We have also seen record network performances for Magic, Absolute Radio and KISS and our digital leadership is unrivalled.”

 

Source: RAJAR / Ipsos - MORI / RSMB, period Q4 2017, all stations and groups results are reported on their specified reporting period and TSA.

 

== Ends ==

 

For more info:

Cat Martin Communications Director, Bauer Media

E: cat.martin@bauermedia.co.uk

T: 020 7432 3317/07932 746 363

 

Amelia O’Shea, Bauer Media (Radio)

E:amelia.oshea@bauermedia.co.uk

T: 0207 432 3417 /07718 489 342

 

 

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