Bauer Media’s Group Managing Director for National Radio, Steve Parkinson will be taking part in the European Radio Show in Paris on 29th January 2017.
Steve will be presenting Bauer Media’s strategy to champion DAB in the UK as well as discussing the challenges of millennial audience building during the “Attracting Millennials” panel.
Parkinson will represent KISS FM amongst professionals from Fun Kids, Edison Research and the BBC as they each discuss their experience of attracting a young audience to their respective stations.
The European Radio Show is a three-day conference hosted in a historic listed building provided by the Grande Halle de la Villette. The show aims to celebrate radio with a thousand and one presentations, lectures, meetings, surprises, workshops and ceremonies and will hold host to over 5,000 visitors.
This year Britain will be the guest of honour and its radio professionals will be in the spotlight. It will be a unique opportunity to discover insight from the radio industry from across the Channel, to share British expertise, to meet new clients, to expand or consolidate this market and to showcase L’Entente Cordiale.
To find out more about the show you can visit their site here.