London, UK, September 2017: The Box Plus Network, the UK’s largest and most-watched music television network, today reveals a brand-new exciting cross platform music and fashion spotlight series, I AM with River Island.
Presented by 4Music’s Vick Hope and featuring some of the UK’s hottest music talent including Anne-Marie, Ella Eyre, Mullally, Nina Nesbitt, Tom Grennan and Zak Abel. I AM with River Island, will give audiences a rare glimpse behind the scenes into the lives of some of music’s brightest young stars. I AM with River Island premieres on 19th October at 6pm.
Each exclusive episode spotlights the individual artist to discuss their own unique styles, delve into their past inspirations and influences and chart the fashion journey which has shaped them into who they are today. They will also open up on subjects including, learning to find yourself, braving individualism, ignoring the rules and self-expression, giving the viewer a real sense of who they are. There will also be two stripped back, raw performances in each episode. The I AM series is produced by Box Plus Productions.
I AM with River Island will be available on the Box Plus app with an exclusive digital fashion series on BeBox Music, Facebook and Twitter. The social activation is presented by Vick Hope and will feature a stylist from leading fashion titles Grazia and The Debrief, who will talk through each artist's look. They will highlight key pieces and show viewers how to get the look. The programme is set to be any music and fashion fans appointment view. This branded content series was developed by Manning Gottlieb OMD and Bauer Media and each episode is supported by River Island with product placement.
Athena Witter, Production Director at The Box Plus Network said: “We are thrilled to announce our series exclusively on 4Music and partnering with a hugely popular and established fashion brand like River Island is so exciting for us. Our idea was to deliver on fashion authority in a unique and intimate way that would also resonate with our audience. With access to some of the UK’s hottest music artists we explored their fashion, style and music as well as their personal stories of conquering self-doubt and braving individualism.”
Abby Carvosso, Group Managing Director, Advertising, Bauer Media, said:
“The work with River Island and our brands is a great example of a commercial content partnership that is highly engaging for our audience and demonstrates how we can build bespoke solutions for clients that create deep consumer brand loyalty.”
Josie Cartridge, Customer Director, River Island at River Island said:
“The brief was to communicate that River Island is able to cater to multiple types of people and their identities. This partnership bringing music and fashion together was the perfect opportunity to showcase these talented artists individual style and personality and in turn inspire our consumers to express theirs”
Tamara Cross, Executive Director, Head of Creative Solutions, Manning Gottlieb OMD adds: “We were determined to create something unique and ownable for River Island. By partnering with Bauer to create I AM…we are confident we have produced an exciting and credible multi-channel format that will resonate with our style conscious audience”
The original branded content series will consist of six, 10 minute episodes that will premiere every Thursday at 18:00 and will air on 4Music directly after The Box Plus Network’s flagship 4Music show Trending Live!
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About The Box Plus Network:
The Box Plus Network is the UK’s most-watched music video network. A joint venture between Channel 4 and Bauer Media, it broadcasts eight inimitable music television channels; The Box, Box Upfront, Box Hits, Box Africa (international only) 4Music, Kiss, Magic and Kerrang!, attracting a monthly average audience of over 16.6 million viewers in 2016 and a total of 3.5 billion individual music video views.*
The channels broadcast through all major TV platforms (Freeview, Sky, Virgin Media, Talk Talk, YouView, Now TV , BT TV, EE TV, CTV, Amazon Fire, Freesat and Roku), through the simulcast player on www.boxplus.com and via the free Box Plus mobile app, available to download from the App Store and Google Play, allowing viewers to watch the channels wherever, whenever they want. BeBox is the latest digital addition, available across social media and at www.beboxmusic.com.
The Box Plus Network is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the ultimate experience.
*Source: Barb/Techedge 2016, Whole Day