Dee Ford is Group Managing Director Radio, for the UK division of the Bauer Media Group, a position she has held since 2005. Dee and her team run a thriving, multi-platform portfolio of 81 commercial local, national and digital stations, including KISS, Absolute Radio, Magic Radio alongside the Bauer City Network of 22 iconic local stations each reflecting the personalities of the most influential cities across the UK.
Over 17 million listeners tune in to a Bauer Radio station every week. Bauer Media UK has the biggest commercial digital radio audience, with 56% of Bauer’s radio listening being consumed on a digital device, compared to the UK industry average of 45%.
In March 2016, Bauer Media began broadcasting six of its national radio stations on the UK’s second national DAB digital radio multiplex network, including two new launches; Mellow Magic and Magic Chilled.
In May 2016, Bauer Media announced the acquisition of the market-leading Midlands-based commercial radio group, Orion Media, which incorporates the Free Radio and Gem radio brands, further strengthening the Bauer City Network across one of the UK’s fastest-growing regions.
Bauer has also expanded its radio operations internationally and is today the biggest commercial radio operator in Europe with a market leading position across the Nordics, Poland and Slovakia and an interest in Radio Hamburg.
Dee began her career in sales, rising to senior positions within a number of newspaper, magazine and radio groups.She joined Emap in 1994 as Managing Director of Preston’s Rock FM, and was rapidly promoted to Regional Managing Director for Emap’s stations in Yorkshire, where her teams achieved outstanding success in audience and revenue generation.
In 1998 Dee was promoted to Group MD Emap Radio and in1999 she took additional responsibility for Emap’s music magazines and Box TV business, driving the group’s successful strategy of extending famous media brands across different media platforms. During this time the Box TV business launched a further six new music TV channels in quick succession. These channels, including the UK’s number one TV music channel, 4Music, now form the basis of Box+, a joint venture between Bauer Media and Channel4.
Dee was the natural choice to become Group Managing Director of the expanded Emap Radio network when the division doubled in size through the acquisition of Scottish radio Holdings in 2005.
An alumna of the prestigious Wharton Business School in Philadelphia, USA and of Stanford University, Dee is highly respected within the radio and wider media industry for her many professional and often game-changing achievements. Under her leadership, Bauer Radio is achieving sustained and rapid growth and real innovation in the digital space.
Dee unites and leads her team in a common goal; to tell stories which entertain, surprise and inform, through an ‘always on’, multi-channel strategy, delivering content wherever, whenever, and however, Bauer Media’s valuable audiences want it.